The website design or web designer you choose can either make or break your business. The internet is a ruthlessly competitive market, and you’ve got to be prepared with all of the resources you can gather. Whether you’re an existing business owner, or someone who is about to make the leap, you need to ensure you’ve got a great website. There are several things I find particularly important to keep in mind when designing, or having your site designed. Keep this article handy and you move along in the process, and refer to it whenever you need a refresher.
One thing I should extremely important to the website is having a clear and focused message. It needs to be readily apparent to potential customer and clients what the purpose of your company and website is. I know that it’s frustrating for me when I land on a page, look around and think, OK, what’s next? Within a few seconds of arrival, most people will make up their minds about the purpose and message of your website, and you should strive to make that first impression a great one. Make great use of call to action buttons as well. If you are unfamiliar, this are simply buttons that solicit an action from the user. Commonly used call to actions are things like “Buy Now!” buttons, but you can be creative and think outside the box.
Another thing I always try to keep in mind when designing a website is security. A dynamic website design company will be able to keep your website safe and secure, but if you’re designing it on your own, you should make it a focus as well. It’s imperative to operate a website that users feel comfortable traveling to and staying on. Research the most update web security methods and precautions. Always ensure that your security certificates are up to date, this lets users know it’s safe to browse.
Link building and ensuring your links work is another important part of building a great website. For one thing, folks should be able to click for logo from any place on your site and return right to your homepage. This is part of developing intuitive navigation, as many users have come to expect this. Avoid having dead or dead-end links at all costs. Having links that end in error pages or blank spots can wreak havoc on your bounce rate. Frustrated users will come, try to link, see it doesn’t work and immediately move on.
One of the most important things about creating a website in 2015 is responsiveness. There are so many different devices out there that folks are using to access the web, it can be a bit overwhelming. Talk to an expert responsive website developer if you’re worried about achieving responsiveness with your website. Remember that there’s more than just traditional, mobile, and tablet users out there too. You’ve got to consider everything, video game consoles and wearable tech included. People will probably be accessing the web from eye implants before you know it!
Always keep SEO and marketing in mind as well. One thing that a lot of folks do is design and great website, and then do nothing else with it. What’s the point of having a great, user-friendly place for customers to visit if nobody ever sees it? You’re going to want to employ a strong SEO plan in order to increase your search ranking and bring traffic to your site. You want to appear as high in search result rankings as possible, as users are MUCH more likely to visit a site on the first page than anywhere else. Before you launch your site, consult with someone about SEO, or at a minimum research and formulate your own plan.
Last but not least, I’d like to discuss content. Even if you follow all of the advice I’ve already given, your website can still easily fail if you don’t have engage and routinely updated content. Everything on your website should be relevant and serve a clear purpose. Extraneous text and images do nothing for your website, and can even alienate users by overwhelming them. Make content a priority and don’t lose focus on it. One of the quickest ways to see a large and sudden decrease in traffic is to let your website grow stale.
With the competition in today’s online marketplace, you want to sure to have strong presence there with a fantastic website. If you maintain a user-friendly, well-organized site, you will see a direct benefit in the establishment and growth of your business. You want your website to be something that the competition aspires to.