Great Website Design is Essential to Business Success

If you own your own business, it’s imperative that you maintain a great website. Your website is an opportunity for making great first impressions and bringing in new customers. You’d better believe that your competitors are taking advantage of digital marketing strategies. The key is to make your website stand out from the rest. Boring templates might be easy and cheap, but they aren’t nearly as effective as a well-designed, creative responsive website. There are many companies out there that can help you along the way, but it’s always good to learn a few things for yourself.

Start with these tips about what constitutes great web design:

  • Keep things simple – Quality web designers know that they need to avoid clutter and keep the websites they build simple and straightforward. Don’t be tempted by extraneous and unnecessary features that just add confusion. They don’t bring traffic, usually they have the opposite effect. Auto playing sounds, flash animations, and animated text should definitely be avoided. A minimalist, elegant website will pay off in the long run.
  • Present a clear and focused message – Your homepage should have all of the most important information about your business. It should also be clear to visitors what the purpose and function of your website is without having navigate beyond the first landing page. It only takes a few seconds for a user to evaluate your website and determine if it will be useful to them. Make sure people see the point right away. Make great use of a creative call-to-action. Website design that clearly establishes your company’s message is a fantastic investment.
  • Don’t use pop ups – One would think by now that most people would know not to use them on their website. However, it’s still worth mention as their quite common even on professional websites. Nobody likes pop ups, and having them on your website a sure way to increase bounce rate. If you’re trying to drive new customers to your business and improve your search engine ranking and visibility online you WON’T use pop ups. Don’t be a party to the plague of pop ups.
  • Take care with color – Principles of graphic design should definitely be applied to websites. You want to select a color scheme that matches the tone and message of your business. Many amateurs are tempted to go crazy and add too much color to their websites, you should avoid this. The best web designers use color to their advantage, they know how to balance things and make a site stand out. Don’t let colors drown out text and focus on a cohesive theme.
  • Be careful with fonts – Obviously all of the text on your website needs to be legible, yet I still navigate to plenty of sites that I can’t read. Remember to consider a wide audience while selecting your text, if it’s too small certain people may have trouble reading it. Crazy fonts might be hard for people who speak English as a second language to decipher. There are plenty of fonts that are professional and legible to choose from. You should always stay away from fonts like Comic Sans that give your website an unprofessional appearance.
  • Style your pages – Ask any professional website development agency what the most important thing to remember when designing website and they’ll likely mention something about responsive design. Your website needs to be viewable and function on any device, no matter what the screen size is. Study popular new features like infinite scrolling themes and other features that give you website a modern and updated feel. Constantly develop with user experience in mind. You want navigation to be easy to understand, having people feel lost on your website is never a good thing. Be creative but don’t get carried away with page styling.
  • Backlinks are important – This is a basic and important part of website development, yet so many people seem to ignore it completely. Make sure you logo always links back to your homepage. It’s a basic feature of intuitive navigation that users have grown accustomed to. Anytime someone sees your company logo, they’ll know they can click it to get back to the main page. Proper backlinking also increases your search ranking.
  • Focus on branding – You should be using your website to develop your brand and image. You want to have an easily recognizable and memorable logo, a matching color scheme and design that encourage interaction with your brand. You may need help from a talented designer to fully realize your website’s branding potential.

expert website developersMaking your website user-friendly, clean, simple, and straightforward is absolutely imperative if you want to use it successfully as a marketing tool. Don’t be afraid to consult with a skilled development agency to help untap your website’s full potential. Focus on delivering a concise and pointed message and you’ll have no trouble bringing in new customers and keeping the existing ones.


Teeth Whitening To Improve Your Smile

We don’t often think about this as we eat and drink, but pretty much everything that we are consuming will slowly stain our teeth one color or another.  Not just that, we do a lot of damage to our teeth in general by the way we live.  It’s not, then, surprising that people would want to fix the way their teeth look, and the color that they are.

People are, in general, extremely concerned with the way that their teeth look, as well as the rest of their personal appearance. Nobody likes to look like they don’t take care of their appearance, especially in a culture where so many people put so much importance on the way that they look and where we are so quick to judge people on the way that they look and present themselves.  However, we rarely think about the way that we are presenting ourselves with our teeth, and the way that we damage and discolor them.

Think about this, though.  Do you like to drink coffee?  I know that I do, and I know, from having worked in office and corporate environments for a good part of my adult life, that pretty much anyone who has to be at an office at eight or nine in the morning basically lives on it.  I have friends in the military who, when they were deployed, would regularly beg for coffee ingredients.  I think it’s fair to say that a lot of businesses basically run on coffee, and that we all consume it quite often.  This is too bad, because coffee, aside from being pretty much terrible for you in almost every conceivable way, also stains your teeth.  It starts slowly, your teeth become a bit less white, becoming duller and duller, and then it gets to the part where it’s basically yellowing.  A lot of people who like to consume a lot of coffee have teeth that are very yellowed, unless they regularly get them treated in some way.

I can almost hear the self-righteous smirking of the people who like to drink tea, at this point, but hey, don’t worry, you guys aren’t all that much better off.  Ignoring that there’s no evidence that tea is any better for you than coffee (and in my opinion, it tastes disgusting, but that’s just me), there’s also plenty of evidence that, without access to (and actually taking advantage of) quality dental care, you’re going to end up having yellowed teeth from tea as well.

So, what can you do to remedy this?  Sure, you can stop drinking anything that isn’t clear fluid (so you’re left with water, sprite, really light beer, and gin and vodka), or you can get a treatment in order to take care of the color of your teeth so that they don’t look terribly used and stained.

So, what does the process of teeth whitening look like? It’s actually very interesting.  A lot of people talk about bleaching the teeth or something similar, but that isn’t really what happens at all, you’re just cleansing them chemically.

Basically, a trip to go and get your teeth whitened goes like this.  You go to the office of your local cosmetic dentists with experience who offer teeth whitening services, and then you ask them for said treatment.  You sit down in those lovely chairs, and then the cosmetic dentist will come in.  They’ll dry your mouth, and apply a gel to your gum line, and any other fleshy part of your mouth that could be damaged by the chemicals used in the treatment, in order to protect it from those chemicals, and to make sure that you’re not going to suffer any pain from such chemicals.  Then what happens is they apply the whitening mixture.  This could be a mixture of hydrogen peroxide, or it could be a peroxide that will mix with the fluid generally in the mouth and on the teeth and will leach the hydrogen off of it, turning itself into hydrogen peroxide.  Either way, it’ll scrub the color off of your teeth, and turn them whiter, improving the way that it looks.

Now, you may need more than one teeth whitening treatment if your teeth are really bad off, however.  In some cases, you may need to go back a few times, but in general, you only need one or two treatments to restore your teeth to their initial, ‘like new’ state, and to make sure that you have a smile you can show off to the world.


4 Ways An Ad Agency Can Help Your Website Turn A Profit

As with all things in life, in order to make money, a business has got to evolve.  If they fail to do so, they doom themselves to the same fate as so many other dinosaurs; extinction.  Extinction for the dinosaurs meant sweet crude oil and that I would get go see movies based on amazing books like ‘Jurassic Park’.  Extinction for your business is likely to mean a lifetime of debt, the loss of jobs for a handful of people (including yourself), and that you never have a good credit score again, more likely than not (when you declare bankruptcy, you end up wrecking your credit score for at least ten years, and more likely than not, you’re not going to recover from it.  This is a common thing that happens when people declare bankruptcy, they basically end up spending the rest of their lives trying to recover from it), and the loss of what was probably a life long dream, the dream of owning your own business and being your own boss.

So, what can you do to make sure that business is coming in to your, well, business?  Well, to begin with, you can do the work of hiring an ad agency.  They’ll be able to help you spread the word about your business, as well as helping you to make sure that your business looks as good as it possibly can, including your website, to the general public.  Here’s just four ways that you can accomplish this, with the help of your ad agency, of course, and with a helping hand from the internet

1.  Driving people to your site

To begin with, before you can worry about anything else to do with your website, you need to be able to get people to show up.  You can’t run a party and think to yourself ‘man, we’re going to run out of beer’ if nobody shows up to the party.  First, you need to find a way to get people to that party.

In this case, your website is the party (party over here!), and the people are still people, but people who are likely to be your customers (you would hope).  How can you direct them to your website, though?

Well, to begin with, you can do things like putting up ads with your site location on them.

2.  Grabbing attention when they use your site

When you put a website up, and people go to it, you have a limited amount of time to make sure they’re going to stay.  In general, it’s suggested that this is going to be about five seconds or less.  Any digital agency will tell you that you need to show them something that will close the deal in that amount of time, or you’re going to end up losing the business and the people are going to go elsewhere.  Working with an ad agency, you can find a way to do this that is in keeping with the content of your business and your site.  Speaking of content…

3.  Crafting content for said site

quality responsive web developersYou need something on the site to show the people who stop by, and your experienced responsive web designers should be equipped to help you generate it.  Depending on what the site is, the content could change, but in general you’re going to be showcasing whatever it is you’re selling.  This could mean you have clips of people using it, images of it in use, images of assembly, things like that.   Whatever you showcase, make sure it shows the product in a way that people can imagine themselves buying it or using it.

4.  Maintaining the site

So, if you have a website, you’re going to need to make sure that it continues to work.  If you don’t, then you’re just going to end up with a very fancy web page that has nothing on it that anyone can use, maybe with a couple of missing pictures and a series of links that don’t work.  No matter the case, you’re going to be very disappointed, and your customers will likely assume that you’ve gone under.  You need to not only be able to use the site, you need to ensure that it continues to work as time goes on.

So, if you don’t have a website, seriously, how do you live like that?  Make sure that you spend the time and money to get one that professional represents your company, and you’ll be fine, and the website will help you to turn a profit and find prosperity.


Three Reasons To Choose Invisible Braces

One of the things that a lot of people are very self-conscious about is the state of their teeth, the way that they look in the mouth, and the alignment of said teeth.  It’s such a big deal, in fact, that a lot of people spend thousands of dollars over the course of their lifetime to make sure that their teeth are as perfect as they can possibly be.

When I say ‘a lot of people’, I mean that, according to recent research and surveys, one out of every three people are going to be receiving some sort of treatment in order to improve the alignment of the teeth over the course of their life.  That makes teeth realignment treatments among the most common treatments that you’ll be getting in your life.  Often, this treatment means braces.

Braces, at least standard braces, aren’t necessarily a new thing when it comes down to it.  They’ve been around since the seventies, when they replaced, in general, their predecessor, the orthodontic headgear.  Since their invention, professional family orthodontists have been using standard braces to treat millions of people with misaligned teeth around the world.  However, just because they’ve been around for a decent amount of time, and just because they’re common, this doesn’t meant that you need to resort to standard braces.

There is a newer technology, invisible braces, which are amazingly inventive, a whole new way of treating the misaligned teeth in your mouth, and are a big step up in almost every way.  Below are just three reasons that you should consider invisible braces over their standard metal counterparts.

1.  Discretion of device

No discussion of the benefits of invisible braces, more commonly known by their brand name, Invisalign, would be complete without the mention of the fact that they are astonishingly discreet.

Standard braces aren’t very discreet at all (by today’s standards, anyway, although when first they came into use, they were, comparatively speaking, far more discreet than the orthodontic headgear that, at the time, was so commonly used as a treatment), and the reason for this isn’t something that is hard to understand for anyone paying attention.  You see, standard braces, in general, involve putting a lot of metal in your mouth in order to realign the teeth.  This metal, is, in fact, very easy to spot any time you open your mouth.  Stainless steel, dental gold, titanium and aluminum alloys, they’re all very useful in realigning the teeth, but they also are very easy to spot once they’ve been placed on top of the pearly white teeth.  There are, of course, ceramic braces for professional smile correction, but even these are going to run into the problem that they need metal in order to provide the tension.

On the other hand, Invisalign aligners are made of a hard, clear plastic material, and that material allows for the color of the teeth to be readily seen without making it look fake or trying to cover it up, making the aligners almost completely invisible when they’re on the teeth.

2.  Comfort of treatment

A big issue with standard braces is also a question of comfort.  Standard braces are, in general, a one-size-fits-all affair, meaning that they’re going to be designed for the mid-sized mouth.  If your mouth is larger, hey, no big deal, they’ll work just fine.  If your mouth is smaller, you’re going to be in for discomfort.

invisalign teen smile correction systemOn the other hand, Invisalign aligners are form-fitted to the particular teeth (and mouth) that they’re going to be placed in, meaning they’ll be as comfortable in your mouth as possible, and will be far more comfortable than standard braces.

3.  Cost of treatment

A lot of people worry about cost when the economy is as bad as it is and has recently been, and this makes sense.  Invisalign, like any new technology, is going to be more expensive than the older technology in standard braces.  Invisalign, in fact, will cost something like five hundred to a thousand dollars more, although you won’t have to pay that all at once, but will, rather, be paying off the fee over the span of months or even years.  This takes a lot of the sting out of the whole process of purchasing a more expensive treatment.

So, if you’re looking to realign your teeth and make them more beautiful and more perfect, consider getting invisible braces to make sure that your teeth are not only beautiful, but that, while you’re improving them, you’re able to do so with the utmost in discretion.


Check with a Mutual Fund Accountant First

Have you been thinking about investing in the stock market? Maybe you feel a bit left behind when you learn about others’ investments and plan for the future. There’s no better time than right now to start researching and learning about investments. If you’re new to the game, a great place to start is with mutual funds. These investment funds are programs that are funded by shareholders. They have an incredibly diverse array of holdings and are managed by professional mutual fund accountants or managers. The funds work by taking funds from investors and investing them in stocks, bonds, money-market instruments, and securities. There are quite a few different types of mutual fund investments available to choose from. Each one is different and designed for different investment goals. It may already sound exciting to you, but it’s important to use caution when dealing with these types of investments. They require careful research and the guidance of a knowledgeable professional. Investing in a mutual fund is not a decision that should be made overnight. It requires careful consideration and evaluation.

Of course mutual funds do require oversight from a government body, and that job falls to Securities Exchange Commission (SEC). The SEC is the body responsible for monitoring and regulating investments, the stock market, and other financial dealings. Clearly mutual funds fall well within their jurisdiction. They are well-regulated in order to promote ethical dealings and transparency with regards to investment accounts. Because the regulations are so stringent, it’s imperative that you work with an expert accounting firm when dealing with mutual funds. CPA firms that focus on investment accounting will definitely has staff on hand prepared to deal with mutual funds. They’ll be familiar with all rules and regulations, and will be prepared for any questions or concerns presented by the SEC. On top of that, they’ll ensure you choose a mutual fund which meets your long-term goals.

Mutual fund investment options are wide and varied. You have more than a couple of options when the time for choice comes. You’ve got to consider your investment goals and what type of return you expect from your mutual fund. A few of the different investment options you have are stock funds, bonds funds, index funds, and money market funds. To understand which of these is right for you, the best idea is to talk with an investment accountant. While investing can be exciting, you should remember that it is not without risk. The stock market can easily become volatile, shrinking your investment greatly in a short amount of time. Though not common, it is possible, so you must be prepared.

The popularity of mutual funds stems from one primary fact. This fact is that mutual funds let investors diversify their portfolios by a large margin with only one easy transaction. In order to get the diversity presented by a mutual fund through traditional means, you would need $100,000 or more. With mutual funds however, you get the diversity for a small fraction of the investment. Even as little as $1000 can get you started on the path towards investing in a successful mutual fund. When it comes to portfolios, diversification is highly sought after. You can make the process easier by focusing on mutual funds.

hedge fund audit Finding the perfect mutual fund for your needs and investment goals isn’t a simple task. You must be willing to put in the effort and research necessary to find the best one. Generally it’s a wise idea to consult with an accountant experienced in dealing with mutual funds as well. Really it’s almost a requirement if you want to find success with your investment, it’s just too risky otherwise. As you look over mutual funds and decide which one to go with, be sure to take a look at any mutual fund audits that have been released recently. The audit will describe how well the fund is performing, and whether or not it is living up to its initial documentation and structure. Additionally, the audit will clarify whether or not the mutual fund meets SEC regulations. These audits are required on a yearly basis for all mutual funds.

Most mutual funds are going to depend on stock investments as their primary source. Almost half of all mutual fund assets are stocks. Even with this fact, there is still plenty of room for other types of investments. Being presented with so much choice is often a problem for individuals. They just aren’t sure what the best course of action to take is. It’s even a bit daunting when one is undergoing the process. Some funds offer nearly 50 different avenues for investment, so it’s clear why it can be challenging. An experienced mutual fund accountant will be able to see you through stormy waters though, giving you the best chance at success.

When it comes to major mutual funds, there are four primary companies. Additionally there are smaller, more localized options as well. Many of these small companies are just acting as brokers for the larger four however. A good accountant will be able to speak to you about the benefits and drawbacks of each.

The first place you may come across the idea of a mutual fund is often in a 401k. These retirement plans often have choices that allow participants to invest in a mutual fund. It may be a fantastic idea, but remember that it’s always wise to consult with a professional first. If you’ve been seriously considering developing investment options, you should talk to your accountant about mutual funds as soon as possible.


Four Reasons to Hire a Product Developer

Development of a new product can be difficult for a small business for a lot of reasons.  To begin with, the money that goes into such a thing is pretty immense, and can be a real stumbling block for a lot of businesses, just because they’ve just begun operating and don’t have that kind of cash on hand.  Then there’s the fact that you only have so many people who can only work so many hours in a day, meaning that you’re limited as far as the man-hours you have to throw at the problem.  This doesn’t even take into account the fact that, while you may have the knowledge needed in order to develop your product and create something that can do well in whatever industry you’re in, you don’t necessarily have the knowledge needed to access the market and get that product in the hands of the right people who are likely to purchase it.  Because of this, it may just be simpler for you to consider hiring a product developer.

Hiring a product developer comes with more than a few benefits, not the least of which is the fact that they have expertise that you’re not likely to have, and that you can use their expertise at a fraction of the cost that you’d see if you actually hired your own dedicated staffer to do the tasks they’ll be performing.  Here are just a few of the other benefits.

1.  Website design

Selecting a product development firm can be a lot of work, but when you think about it, you’re basically selecting people who speak a whole new language, one that is foreign to you, and yet one that is essential to business.  I’m talking about the language (well, the various languages) of the internet, which somebody will need to be fluent in so you can have a website that looks professionally made, rather than looking like a teenager’s MySpace page (remember MySpace?).  This website is important, because it’s the one thing that you have up at all hours of  the day for users or prospective clients to view, and having one that looks good and presents your product well is key to doing business in the internet age.

2.  Marketing strategy

Simply making a product and bringing it to the marketplace, however, isn’t enough.  You don’t just creating a product and send it off to every shopping mall, store, and/or whatever business is appropriate, and then expect that people are going to pick it up off the shelf just because it’s there; that’s silly and naive to expect to work.  No, you need a strategy.

More specifically, you need a strategy to get your products into the right hands, into the hands of people who are likely to buy them.  There are three hundred and thirty million (or about that number) people in the United States right now, and not all of them are going to be equally excited about your product.  A person who doesn’t run isn’t going to want your new running watch and matching shirt (with heartbeat monitor).  A person who doesn’t watch movies probably won’t want a projector screen for their basement home theater.  A marketing strategy is designed to make sure your product is being shown to those likely to be it, in the appropriate markets.

3.  Advertising campaign(s)

choosing a product development firmIn order to get those ‘right people’ to know about your product, advertising campaigns are needed.  What kind of campaign is really more determinant on what the product is, but you need to get the word out there about what you’re offering in some way, no matter what way that is, or else when it goes live, no one will buy it, and you’ll end up reeling from an immense financial loss.  This is one of the best reasons for hiring a product development firm, as they’re well-experienced in making sure your ad campaign is a strong voice for your product (and, by extension, your business).

4.  Imagery

Something that no one seems to think about is the way that a product is presented via images.  The Blu-Ray logo.  The golden arches of everyone’s favorite fast food joint.  These things are linked in our mind to the businesses they represent.  A product development will help you to find the same kind of symbolism in some artistic manner, and then put it out there in the world as something representative of your product.

So, obviously, there are a myriad of benefits to hiring a product development company.  Hire one next development cycle, and see how much easier your life (and job) becomes.

 

 


2 Modern Treatments Your Orthodontist Can Offer You

It is estimated that, in the United States, one out of every three people will, at some point, have to have braces in order to treat various naturally occurring malocclusions.  This number is pretty standard for places around the world that have orthodontists who are able to provide orthodontic care to the masses, and from this we can take away the idea that, for one in three people or so, your teeth are going to be misaligned to the point that you’ll actually need something to treat it.  Teeth are, in some ways, a bit like car tires; if yours aren’t properly aligned, you get improper wear and tear on the tire, and then you get to learn interesting things about them (like, for example, did you know there’s a lot of metal inside of the rubber in tires to support it?  Thanks to poor alignment on a friend’s car, I learned that lesson in the middle of nowhere while waiting on a tow truck).  Teeth, unlike tires, aren’t really made to be replaced, and although we have the ability to perform such feats of cosmetic dentistry today, that doesn’t mean that you should accept that as the best option available to you, especially if you can avoid it.  Also, unlike replacing a tire, having someone cut into your mouth in order to make room for a dental implant is dangerous and extremely expensive, far more than a set of four high-end tires are going to cost.

So, having said that, there are two treatment options that are common for malocclusions today, and both are the most modern treatments currently available for the realigning of misaligned teeth.  They are as follows:

1.  Standard metal braces (braces)

braces for kidsI know, a lot of people reading this are likely calling foul on me mentioning braces.  They’ve been around forever, right?  Not right at all, I’m afraid.

Braces for kids, teens, and adults only came into existence in the early 70s.  Up until then, the only way to get teeth realigned was with headgear of various sorts, installed by your local orthodontist, uncomfortable, bulky, and ridiculously conspicuous.  The hold-up in the use of braces, so to speak, was that there was no dental adhesive appropriate for such long-term use; at the time, most adhesives were the kind of thing you’d use for dentures, in order to keep them in place for the day.

Braces are an elegantly simple concept, but one that worked, even if it was a basic form of the idea.  With the aforementioned dental adhesive, you affixed a series of metal brackets to the teeth.  Over those same brackets, you run a metal wire, which is either wrapped or hooked onto each one of the brackets.  That wire is held in place with rubber bands, wrapped around the brackets and the wire, and when that rubber band breaks, it’s replaced with another, and so on.  During the treatment, you’ll have to, occasionally, go into your local orthodontist’s office in order to have the metal wire realigned and reconfigured in order to ensure that you’re getting the right amount of force applied in the right places (and right ways).

2.  Invisalign braces for adults and teens

Invisalign braces are the same treatment idea, basically, inasmuch as they’re slowly realigning the teeth by applying pressure in various directions in order to get them perfectly straight (or as straight as possible, anyway).  However, that’s where the similarities end.

For example, as we discussed, standard metal braces require that you have brackets affixed to your teeth semi-permanently, with the use of dental adhesive.  On the other hand, Invisalign invisible braces simply are slipped on and off, with no more effort than you would expect in putting on a shirt or some slippers.  Another big difference, although it is an aesthetic one, is that without the required affixing of large metallic devices on the face, you don’t have a treatment that is nearly as conspicuous as with standard metal braces.

There’s no readjustment required with Invisalign, either.  Unlike standard metal braces, you don’t have to go see your orthodontist in order to get a wire reconfigured, you just have to move on to the next set of aligners in the treatment plan.  Much easier for you, and much better.

So, if you’re looking into having your teeth straightened, expect to run into one of these two treatment methods.  If you’re lucky, you’ll be able to use Invisalign braces for adults and teens, but if not, you may have to go through standard metal braces.  Either way, your teeth will benefit, as will you.

 

 


Two Ways You Can Profit With Social Media Management

When you open your small business, you’re basically already opening with debt, unless you were rich going into the endeavor.  It’s no surprise, either; opening a business, even a small one, can be very expensive.  First you need to do the work of finding a place to actually run the business out of, basically either a storefront or a factor (or, if you’re a food truck, you’ll need a truck).  Speaking of food, the second step is to get all the necessary inspections, permits, and licenses, so that you can legally operate your business; some people may think they don’t need licenses, and I would advise those people to check again, as there is ample evidence that local governments will shut down lemonade stands run by children for not being properly licensed, so don’t think they wouldn’t do it to a real business operating out of a storefront.  Then there’s the money you’ll need to spend equipping your store, decorating, and furnishing your store with the things it’ll be selling or that it will need to make whatever it will be producing, and this is ignoring staffing concerns and many other costs that go in before you ever get to open your door and take in that first dollar.

Obviously, that’s a lot of money being spent, and you need to find a way to start bringing in money to offset all those (hopefully) one-time losses.  You can turn to a public relations company, and they can help you with marketing and advertising, but depending on the business you’re running, you may not need public relations help so much as you will need help finding a better way to reach the people you want to have coming into your business.

Social media marketing services are something that you may find yourself being better served by than outright hiring a public relations company, although obviously, its your choice as to which one you choose. However, social media and marketing through it is the wave of the future, and you should think very carefully about what it can do for you and your business, because it has helped many people to find success and profitability in business for themselves.  Here’s just a few ways that social media management can benefit you and your business.

1.  It provides a large pool of people to sell to

Social media is continuously growing throughout the world, to the point where you can have friends who live next door to you in your social media network, as well as friends who live in places like South Africa, Nigeria, Kenya, and Benin, places that were once entirely unreachable for most people.

The more people that get access to the internet, the more people are going to be accessing social media, and the most popular networks are quickly moving toward having a billion people on them.  That means that of every man, woman, and child in this world, one out of every seven is on some social media network.  This makes for a never-before-seen amount of connectivity to every corner of the world, something that, in years prior, no one could think of.  One of the best things about social media management, in fact, is this amazing level of connectivity, but even more useful from a marketing standpoint…

2.  Those people are actively telling you what their interests are.

social media management companiesAll these people, all around the world, are logging onto social media, and just as a condition of logging on and making an account, they’re giving up information about where they are and who they are.  They’re telling things like age, what kind of job they do, what level of education they have, where they work, the list goes on and on, and this is all information they’re giving up before they ever write a post, like a page, or follow or share something that scrolled across their news feed.

Once they begin to actually use their social media account, they’re giving up even more information, and all in the way they’re communicating, and what they’re communicating, with the people around them, and the people on their network.  All this information does one thing.

It tells you if they’re going to be interested in the product you have to offer or not, allowing you to determine where your social media advertising money is going, and making it so that you can spend it in a way that is most likely to bring in the results (sales) that you’re hoping for.  No other avenue for advertising can offer this.

So, if you’re looking to improve your business and your profit margins, consider hiring a company that offers social media management services.  You’ll be glad you did as the money is rolling in and your business is growing.

 


How Social Media Management Can Help You

When it comes to running a business, there is nothing that is more important to running one, and running one for a long time, than your ability to achieve, and then to maintain, profitability.  This is the case whether you’re a big business or a small business, although, in reality, it’s much more of a worry for a small business.  Big businesses, businesses that have been around long enough to grow into large businesses that span states or even countries, have a lot more capital on hand; in fact, most large businesses try to keep about six months’ worth of operating capital on hand, held in reserve, just in case the worst happens and they don’t have a profitable six months in a row.  Even without that money, large businesses have a lot more assets that they can use to take out loans in order to keep up and running, meaning that they don’t have as much to worry about if they have a bad month or two here and there, or even a few bad months.  Small businesses, on the other hand, tend to have little to no money saved to cover bad months, especially if they’ve just opened recently; in fact, most small businesses will, and are, in fact, expected to, operate at a loss for the first five years, meaning that they’ll bring in less money than they spend.  The Internal Revenue Service even notes this, thus why so few small businesses just starting out find themselves audited.

Having established how important it is that you find and maintain profitability, the question then shifts to ‘how do you find profitability’?  The answer to this question is easy; you find profit through marketing and advertising, bringing in more potential customers, which leads to more actual customers, more money, and more profit.  Advertising can make any product more attractive to the consumer, and that makes you more likely to get their money.  Advertising also serves the all-important role of letting people know that you actually exist and that your product exists, which is good, because people tend not to buy something that they’re not aware of, and people don’t really stop into new stores all that often.  Then there’s the fact that advertising and marketing can, and has, made the difference in lopsided competitions.  Look at what happened with the classic tale of the VHS versus Betamax home video formats.  VHS was inferior, technologically speaking.  It could allow the viewer to play home video.  Betamax allowed viewing of the video, as well as allowing people to skip ahead by chapter, access subtitles, or even access different soundtracks with different language dubbing.  Both were at nearly the same price.  But while Betamax sat back and decided that they’d ‘let their technological superiority talk for them’, VHS was running ad campaigns, marketing their product as the better way to get video in the home.  Betamax lost, crushingly, with so small a market share that most people who lived at the time aren’t even aware that it existed.  VHS went on to be successful until the advent of DVD.

So, what’s the best way to advertise today?  Well, you can spend the time and money using the old media, print media, radio, or television, and that’s all well and good.  But the most effective way to go is with the use of social media marketing, although it may require you hiring a pr firm that specializes in it.

social media management servicesSocial media management means managing a social media presence so that the consumer has somewhere to go and find your information online.  Once you have that place, you need to get those first people who followed your page and looked at what you had to offer to share it with their friends and family, and to do that, you’ll need to make use of today’s most popular social media marketing strategy.  Namely, a sweepstakes.  You put up a post, that post says ‘hey, if you ‘like’ these affiliated pages, ‘follow’ our friends’ pages, ‘share’ this post, and comment on this post, you’ll get entered in a chance to win a few hundred buck’s worth of awesome stuff that we sell or produce!’.  These people jump through all the hoops, and they’ve just exposed you to everyone they know.  Some people are going to do the same as their friends did, and the cycle continues, growing your name recognition and expanding your possible customer base.

So, if you’re looking for long-term profitability using new technology, contact your local PR firm and see what they can offer you as far as social media marketing services.  You won’t be disappointed.


Three Reasons to Choose Invisalign

When it comes to treating malocclusions (a fancy word meaning misalignments of the teeth), there’s basically one technology that, these days, seems to almost have the market cornered.  I’m talking about standard metal braces, which are the go-to treatment method, almost to the point where it’s a knee-jerk reaction.  You go in with a set of misaligned teeth, and walk out with a set of braces.  Because of this, it seems, to many people, like they’re the only option.

That simply isn’t true.  And while braces, a series of metal brackets mounted on the teeth with the use of a dental adhesive, over which a metal wire is run which is wrapped around said brackets in order to provide the tension to fix the alignment of the teeth, are absolutely currently the top dog, they’re no longer the most technologically advanced option when it comes to realigning your teeth.  That honor goes, instead, to a new treatment option; Invisalign invisible braces.

They have quite a few advantages over their more venerated competition, and below is a list of just a few of those advantages (three of them, to be precise).

1.  Discretion

There is a noticeable trend in the methods of treatment we use for the issues with the alignment of teeth.  for example, look at the transition from orthodontic headgear to standard metal braces, which easily replaced their competition with an immense amount of market share; the big difference was in how discreet they were.  Orthodontic headgear, basically, wasn’t discreet in any way at all, and braces were, and are at least fairly discreet (so long as you keep your mouth closed, they’re completely discreet, but if you can pull that off for the year to year and a half that most people end up needing them for, then you’re really well off).

On the other hand, Invisalign is basically the final word in discretion.  As the name would suggest, they’re completely invisible while in the mouth, due to the fact that they’re made of clear and hardened plastic.  That plastic, rather than attempting to blend in with the teeth or to simply cover the teeth with an unconvincing plastic white veneer, allows the natural color of the teeth to shine through, which means that you’re getting the realistic pearly white to cream-white color of your actual teeth, rather than the fake looking white that many plastics tend to come out looking like.  Because of this, Invisalign braces are basically invisible, as the name would suggest, once in the mouth.

2.  Durability

Braces can get closer to being invisible than standard metal braces, of course, but to do so requires replacing the brackets with ceramic or porcelain material instead of the classic stainless steel or aircraft grade titanium.  When you do this, however, you run into a problem, one that is obvious.  It’s a problem of durability.

teeth braces for corrective orthodonticsSimply put, porcelain and ceramic brackets don’t stand up to the corrosive effects of the mouth as well as various other materials, made from metal, will.  And this isn’t to suggest that they’re flimsy or terrible or bad by any means; the mouth is, in general, an inhospitable place for something that isn’t actually part of the mouth.  There’s a lot of caustic materials in your mouth, and then you need to factor in all the things that you’re eating and drinking which are damaging and acidic, and you quickly wind up realizing that pretty much anything but the most sturdy of substances is in danger in the mouth.

On the other hand, this whole things isn’t a big risk for your Invisalign aligners, and for one very simple reason; they’re not in the mouth long enough for you to dissolve them with your saliva and bile.

3.  Cost

Cost is a big sticking point for a lot of people, and that’s entirely understandable.  Money is tight, and people are worried about it, as well they should be.  However, luckily, there’s good news.  Invisalign discreet braces for teens and adults, is only about five hundred dollars American more than the cost of your standard metal braces. Because of this, and because of all the additional advantages, like discretion, that you get with that five hundred dollar difference in charge, it’s pretty obvious that it’s a good deal if you have an extra few dollars per payment cycle to spend.

So, if you’re looking for a way to align your teeth while being discreet, ask your local professional orthodontists if Invisalign invisible braces might just be right for you.

 


Product Development Agencies And You

If you run a business, you’re painfully aware of one very important thing; the importance of forward movement for your business.  No matter what the market is doing, you need to be expanding, growing, changing with the times, year after year, so that you can remain competitive in your industry.  If you fail to do so, you’re going to begin to lose market share and decay and stagnate.

It’s often remarked that a business is a lot like a shark; you have to be constantly moving forward.  This is a statement that is true.  When a shark stops moving forward, the water is no longer being run over its gills, and it slowly dies of asphyxiation (the fancy term for lack of oxygen, or choking, basically) unless it begins its forward motion again.  Likewise, a business that has ceased to move forward, but decided it would rather rest on the work that it’s already done, is destined to begin a slow spiral into non-existence, which, in this case doesn’t present itself as death, but in a decline into a trip to bankruptcy court, where your assets will be spun off to pay off what debts can be covered, and your credit rating will be wrecked for the next few years.

How, then, is a business to keep growing, to keep moving forward?  There are a variety of ways that this can be accomplished. For some businesses, it’s appropriate to grow by building new branches elsewhere, in new locations, tapping into new local markets so that you can introduce your product to more and more people.  However, this isn’t always applicable to everyone, and if you’re not a business that has people coming in to buy things out of your storefront, this almost certainly won’t apply to your yourself.

Another way that you can achieve growth, and one applicable to almost every company, is through the process of product development, or research and development.  This means, essentially, designing a new product (or at least, one that’s new to you) and offering it for sale to the masses, the consumers, in order to expand your market share and the number of products you’re simultaneously offering to the consumers.  However, there is a catch here, and that catch is that, for a small business, research and development can be a daunting task.

It’s not likely that the research portion will be the hangup; you should have the technical expertise needed in your own field so that you can achieve whatever you need to. The part that you may have some difficulty with, then, would be the development process, which, when it boils down to it, is basically the process of marketing your new product to the masses.  To cut a  long story short, you’re not likely to have, on hand, the people who you’ll need in order to successfully market a product, and as a small business, you probably don’t have a marketing guru sitting around who can do such things for you.  This means that you’ll need to hire someone from outside, someone who can assist you with marketing.  You’ll need to hire one of many product development agencies to find this kind of expertise.

choosing the right product development agencyProduct development agencies are able to help you with crafting many things, but the thing that you’ll find most important, more likely than not, is the crafting of a marketing strategy for your product.  You can’t just launch it out into the world without trumpeting its arrival; you need to have some way to tell people that this is what you’ve made, and this is how it can better your lives, no matter what your product is.

This is why selecting the right product development firm is so important; they’re the ones who are going to do the work of selling your product (and, to some extent, your company) to the masses, and they’re the ones who are going to be telling you what portion of society you should be targeting in order to get the most bang for your advertising buck, so to speak.  You need to find someone who is experienced in working inside of whatever industry it is that you’re working in, and someone who has a proven record of successfully bringing products to the market.

So, if you’re looking for some help, someone with a bit of marketing muscle that can help you bring a product to market successfully and in a profitable way, look no further.  Hire a product development agency to assist you, and you’ll be in good shape, at a fraction of the cost of hiring your own marketing employee(s).


It May Be Time to Step Up Your Event Design Game

Sometimes, people get caught up in all of the wrong details when they just need to focus on what they know and leave the rest to the experts. Everyone one has a specific job to do and if your job is to lead your company and make it as successful as possible for the sake of everyone that you employ and do business with, then keep your eye on the prize. Your job is to make decisions that are in the best interest of your company and although that may be oversimplifying things a bit, none the-less it is true. So, when you make the decision to have your company represented at your industry trade show every year, you do it because you know that it is important. You also hire a good event design company to update your display every several years because you know that the same people attend these shows every year and that you need to change it up every now and then. But, have you ever thought about leaving the standard, cookie-cutter display design behind and going for the big cheese instead?

There is not a lot of work involved with designing and putting together a great trade show display if you choose the right company to do it, because that is exactly what you are paying them to do. Your job is to just make the right decision regarding who you are going to hire for the job and you can let them handle it from there. Changing up your booth and maybe spending a little more money on a more impressive design could create the buzz that you’ve been looking for to get your company to the next level. You may have just been making decisions that are par for the course based on what you have seen everyone at the trade show doing around you and if that is the case, don’t you think that it is time to stand out? It is sometimes difficult to know what your exact return is going to be based on your visit to a trade show, but switching it up a little bit could be a money risk worth taking.

Take some advice and do some research online for experiential marketers instead of using ‘trade show display’ as your keywords. You will then find that there is a difference between an experiential marketing firm and a trade show display designer. Experiential marketing focuses on creating an emotional connection with a trade show attendee by drawing them into an experience instead of an advertisement. The best way to create a positive emotional connection is to engage as many of their senses as possible once they are initially intrigued by and decide to approach the exhibit. A good experiential marketer wants to create exhibits, not booths because a booth insinuates that the interested party remains on one side of the display and that the booth operators are on the other. The line between the visitor and the display should not just be blurred, it should be completely removed from the equation.

Human interaction is important, after all that is ultimately what is going to develop into a business relationship that ultimately benefits your company. However, having a display that can facilitate interaction between it and the visitor is the overall goal. This can be done in a variety of ways, some of which may have never existed before because excellent experiential marketers are always trying new things. Your display may have LCD screens, audio speakers and comfortable seating for visitors to sit down in so you can have a conversation with them. It may be designed using sturdy materials and specialized lighting to properly draw attention to the things you want your visitors to see and remember the most. Whatever the case may be, the possibilities are endless and they are constantly evolving with experiential marketing agencies who refuse to remain static.

With all of the amazing things that can be done with your company’s trade show display though, do not forget the basics. You will still want to keep a fresh pot of coffee brewing all of the time, provide free bottled water and smile and be courteous and helpful to everyone who passes by. These days, it may be a good idea to provide a multi phone charger so people can stop and charge their phone while they check out your exhibit. Leave the creative details up to the creative marketing experts and you do what you d best, like you’ve always done and you may get some very pleasant results.


Many Different Choices in Orthodontistry

cosmetic bracesWhen it comes to orthodontic treatment, you may be leery to approach it as an adult. You may not realize, but there are a lot of people who need treatment who didn’t get it when they were kids. It’s important for people to realize they aren’t alone in their journey. It’s understandable if you worried about showing up at work with a mouthful of metal too. People are expected to keep certain professional appearances. Even if appearance doesn’t matter all that much, you may have other issues that need to be addressed. If you’re not sure where to start, talk to your dentist on your next visit. They’ll be able to refer you to an orthodontist who can help with your needs. Once you get started on the road to smile collection, you’ll be happy with your decision.

I’m sure you’re at least a little bit knowledgeable about traditional braces. You probably know that they’re made of metal, and specifically stainless steel. What you may not realize is that there are alternatives to the standard style and materials. If you’re looking for something more discreet, or you have other things to worry about, you’re in lucky. Most orthodontists offer wide variety braces to suit your needs. Take a look at a few of your choices.

  • Lingual Braces - If you’re seeking to hide your smile correction treatment from the world, then lingual, or “hidden” braces, can be a great idea. They’re complicated, so they may cost a bit more than regular braces, but in many cases they are worth it. Lingual braces are actually affixed to the back of the teeth, so it’s an interesting solution for discretion. They were initially developed for a model who wanted to continue working while undergoing treatment.
  • Titanium Braces – If you’re not worried about appearance, but you have an allergy to nickel, you’re going to have to avoid stainless steel braces. Steel is actually made of nickel and other metals, so they will cause irritation in case of an allergy. Many orthodontists will offer titanium in this case.
  • Gold-Plated Braces – These braces also work for folks with allergies. The gold-plating prevents the steel from coming into contact with the skin. The reason many people prefer the titanium is that gold can draw attention to them. On the other had, some people love the way they look, and choose to get gold-plating even when they don’t have an allergy. It’s just a matter of personal preference.
  • Clear Braces – Usually the first option for discretion, clear braces have been around for quite some time. They’re generally made of ceramic or plastic material that is colored to blend in with your teeth. That’s the only difference between them and standard braces. Many people who are looking for something that isn’t quite as noticeable, but don’t want to spend the money on lingual braces choose to go with clear braces. Be sure to ask your orthodontist about clear braces if it sounds like a viable option for you.

Many people don’t care for places because they are in your mouth permanently, at least during treatment. It’s understandable really, they’re kind of a pain. You’ll get a list of foods that you’ll have to avoid. Some of the foods on the list can do costly damage to the braces. You’ll find other foods getting stuck in your braces on a regular basis. Many people find this frustrating. If you have braces, you’re going to want to always have a toothbrush at your side. It can be a real life saver in certain situations. The other thing you have to think about is the fact that braces can actually hurt. Remember, they work on pressure and tension, and every time you visit the orthodontist, he or she will tighten your braces. It can be pretty annoying at times.

There are a couple of options that might work for you instead of these traditional braces however.

  • Spring Aligners - If your teeth really aren’t that bad, you might be able to go away with a cheaper and quicker solution. Ask your orthodontist about spring aligners. They usually only work for the front few teeth however, so they won’t be useful for most people.
  •  Invisalign - If you want the ultimate in discretion AND simplicity, you should consider Invisalign. They are sometimes called invisible braces because they are so hard to spot. They are also removable so you don’t have to worry about getting food stuck in them. Your teeth are also still easy to clean. They can be a great alternative to regular braces.

When it comes to professional and discreet orthodontics for adults you have many options. Get started on smile correction today!


What Does A PR Company Do?

public relations firmIf you watch a lot of TV, I’m sure you’ve seen the typical representation of a PR company. Sometimes it’s some quick-witted specialist coming into a situation after it’s already a mess, cleaning things up and preserving or salvaging the subject’s public image. The other common trope is the company that writes fake news stories and pays reporters to insert  them into papers as if they were their own. As with many things, you can’t really trust the latest Sunday night drama to tell you truth.

On the other hand, you have a lot of people who believe that a PR firm is synonymous with an advertising agency. Another vicious and false rumor! A PR company isn’t going to be buying advertising spots for you, hanging billboards, or writing your next catchy slogan. The work they do is more involved and goes a bit deeper than that. The overall goal of PR is to maintain a positive public image for their clients, but how do they do that? And what else do they do? You may wonder how you can sure there is real value to hiring a PR firm, and that’s what I’m going to attempt to explain.

There are a couple of ways to get people talking about a company and to bring the company into the spotlight. An advertising agency is going to pay to do this, whether it’s for a tv commercial, an ad on the radio or in the paper, or by some other means. When people see an advertisement, they know exactly what it is. They’ll see it, and they know you paid for them to see it. It take something away from the experience in a lot of cases. A PR firm however, goes about things a bit differently. They specialize in “free” or “earned” media, and it means they aren’t paying to get your company featured. Instead, they are putting interesting stories in front of journalists and editors. If done right, these stories will garner enough interest to turn into a feature. The same way people recognize when they see an ad, they realize when they see something that is being shown to them based on merit. So while both of these types of firms are trying to get you into the spotlight, one is doing in a more natural way. It’s one of the many reasons I find PR more advantageous than advertising.

This should give you a good idea of one of the main functions of PR firms. There are a lot of things however, that are played out on a day-to-day, behind the scenes basis that you may not have considered. If you’re still on the fence about the importance of hiring a public relations company, look over the following list of services they’ll provide:

  1. Establishing Your Audience – In order to build positive relationship and a favorable image, PR firms have to know who they should be addressing. They’re not concerned with people irrelevant to you or your company. Through careful research and observation they’ll determine who your audience is and the best ways to address them.
  2. Content Management – You’re busy running your company. You don’t have time to constantly be providing fresh relevant content for your website and social media account. With a good PR company on your side, you won’t have to worry about it.
  3. New Product Releases – People need to know when you have a new product coming to the market, and they need to be excited for it. The best public relations companies will generate a large buzz and help ensure your newest product launch is a success.
  4. Speech writing/Copywriting – When you have to address the media or the public, you want to clear have idea of what to say, and what not to say. Your PR company is going to provide you with skilled speech and copywriters to handle the task.
  5. Entries to new markets – Opening up shop in a new place can be scary. You want someone with you every step of the way. A successful public relations company will use market research to be sure their client is making the best move. They’ll also work to get people in the market excited for their arrival.
  6. Community Relations – Your PR firms will be responsible for ensuring that the community sees your company as a valuable asset. They will organize and coordinate different functions to keep you in the public eye on a regular basis.

 

This is just a small sampling of the services provided by PR companies. Remember that you may want to look for a firm that double as a social media management agency, as that’s a very valuable tool when it comes to public relations. Find a firm that best suits your needs and is willing to listen and work together with you to formulate the best plan.


What Veneers Can Do For You

Throughout your life, you’re going to put stress on your teeth, and you’re going to slowly destroy them, whether you intend to or not.  It’s nothing that is your fault or anything like that, that’s just the nature of the way our body works; everything we do slowly wears it down in one way or another; running destroys cartilage, wearing hats (allegedly) leads to being bald, and eating, drinking, and even vomiting slowly destroys your teeth.

In particular, we damage our teeth just by the things we consume every day.  Have you ever wondered how a cavity actually forms, the actual science behind it?  Let’s follow a hypothetical; you eat some salt-water taffy you bought on vacation (because for some reason, everyone buys salt water taffy when they travel, and I just don’t understand it), and you don’t brush right away, or for a few days, and a bit of it gets stuck on a tooth.  As it’s dissolving due to being exposed to your saliva, it’s also slowly eating away at the enamel of your tooth.  Now, you should, hopefully, be rid of this bit of taffy debris soon, but, if this kind of thing happens enough, you’ll actually soften the enamel your tooth is made out of to the point that it comes out when you bite down wrong.  This is around the point that you need to go get a filling, or you can make the bad decision to just live with the pain and end up with a dental abscess (that can kill you, incidentally, so I would not recommend making the bad choice to not go see a dentist).

Of course, that softening effect doesn’t just impact the top of your teeth and the inside.  In some scenarios, it can soften the entirety of your tooth, allowing for, say, half your tooth to break off very easily or for you to damage it to the point that you’re missing a large portion of your tooth.

Then there’s the fact that some people just use their teeth in ways that they were not intended to be used.  For example, anyone who likes to go drink at bars that serve mostly bottles has likely seen this hilarious scene play out; guy orders a beer, beer arrives unopened, guy doesn’t have a bottle opener and doesn’t have an ounce of patience to his name.  So, guy tries to open it with his teeth, and horrendously chips his tooth (or, even better, breaks off half of his tooth or something), and is sitting there at the bar, unopened beer in one hand, half of a tooth in his other, and, even better, a look of immense regret on his face.

quality dental careWhen you break a tooth, but don’t break it so bad that the whole thing comes out or that you need to have it drilled out in its entirety, there is, however, something you can do in order to repair the way it looks and restore some functionality to it.  That something involves the use of a fairly recent technology called veneers.

Veneers are only about 90 years old, but we’ve made some big strides in the technology.  They were originally made of plaster or plastic formed to look like a tooth, and were held in place with the same kind of dental adhesive that, at the time, was used to hold dentures in place.  They were invented and used in Hollywood in the beginning, mostly to cover up the damaged teeth of actors during films.  After the day’s shooting was done, the veneer would be removed.  Today, however, we use teeth veneers for cosmetic smile restoration, evening out the look of your teeth after you’ve done damage to them, and making sure that no one knows that you’ve chipped a tooth unless you decide to tell them.  For the most part, it’s a simple procedure; you have some dental adhesive applied to a tooth after it’s been slightly reshaped with drilling or certain substances, then you have a veneer affixed over it, the same way I would put on a pair of slippers or something similar.  The veneer will stay in place for somewhere between ten and thirty years, and best of all, it will age and wear like a normal tooth, as porcelain is very similar to enamel.

So, if you’ve got some chipped or cracked teeth in your mouth that you want to beautify, look into what your local experienced cosmetic dentist can do for you.  You won’t regret spending the money to improve your smile.


Modular Grow Rooms – A Wise Choice

modular marijuana grow roomColorado and Washington are leading the charge, but other states are starting to pick up the slack as well. In 2014 Alaska, Oregon, and Washington D.C. joined the first two states in recreational cannabis legalization. In fact almost half the country has some type of legal pot, recreational or medical. We’ve come a long way in just a few short years. In Colorado, the state economy has seen a real benefit from pot shops. They’re making money hand over fist, and if you live here you may very well be thinking about jumping into the industry. You probably know you’ll have to deal with lots of red tape involving the government, but it can be worth it if you’re dedicated. One of the most important parts of your business will be your grow room.

Whether you’re experienced in the industry or you are just getting started, you should check into using modular rooms for your growing rooms. These rooms are designed and fabricated specifically for your needs. They have a lot of great features that in my opinion make them a better option than traditional builds. There won’t be a lot of heavy construction, and you find that you save money as well. There is at least one company now offering modular grow rooms specifically designed for cannabis. Do yourself a favor and look into them as soon as possible.

If you’re not convinced to take check these rooms out, take a look at some of the advantages they provide.

 

1) Adjustable Tracks for Lights and More

When it comes to grow room design you are really after simplicity. One of the ways you can make things simpler is by having adjustable tracks for lights, fans, and trellises. The equipments mounts easily on the track and even better, you can move it with ease once installed. When you decide to reconfigure your room it’ll be no trouble at all. This is one of my favorite features of modular grow rooms.

2) Tightly Sealed Rooms

You cannot afford to have your flowering plants hit by stray light during dark cycles. Having a light-tight room will ensure it doesn’t happen, and that’s exactly what these modular grow rooms are. They’re guaranteed to keep unwanted light where it belongs, outside of your grow room. At the same time, the rooms are air-tight. This is important because it helps you easily regulate the temperature in the room. Having the room outside of the best range for your plants can be a big mistake. Some say that if the plants are too warm or too cold potency will suffer. This is something you certainly do NOT want to happen.

3) Mobility

Another thing I love about modular marijuana grow rooms is how easy they are to move and set up. Moving can be a trying time, and it’s nice to know that at least one aspect of it can be easy. The modular rooms are easy to take apart and put back together. When broken down, they fit through all doorways and are easy for just a couple of people to carry. You should always be keeping mobility in mind.

4) Ready to Expand

Hopefully, soon after opening your store you’ll find expansion necessary. And you’ll want to have a plan in place just in case that happens. The last thing you want to do is run out of product and force customer to shop elsewhere. When you have a modular grow room, when the time comes for expansion it will be quick and easy. The rooms are easily added too, and it’s not going to be an outrageous cost. Remodeling and moving can be time-consuming and expensive. You can choose a better option.

5) Keeping Up With Code

Thinking about getting your building up to code can be very stressful. If you don’t know what you’re doing, you’ll certainly have to bring in an expensive professional to help you. But there is another option. Modular buildings offered in my area are guaranteed to be up to code. They make sure that their designs fall inline with International Building Codes. Don’t leave it to chance, you don’t want to face expensive repairs just to get your doors open.

The list I’ve provided should be enough to convince to at least consider a modular grow room for your next build. I think if you look more into you’ll see that it truly is the best way to go. Don’t waste anymore time and money setting up traditional grow rooms when there is a superior option out there.

 


What Accounting Firms Can do For You

In life, the key to success is, and for a long time has been, the management of money.  It is what makes a person who lives well within their means a rich person, or bankrupts the people who don’t manage to budget their money wisely and to ensure that they’re living within their means.  A person who makes a budget that is well within their means can easily, and I do mean easily, find themselves saving money, with a growing savings account, a retirement fund (which, if they’re lucky, is tax-free and has investments matched by their employer), and, at the end of your life, hopefully you’ll have enough saved that you can cover the cost of your burial and still leave your children some money for their inheritance, or at least be well enough off that you don’t have to sell anything in order to pay for that burial service.  If you don’t manage your money well, you end up mired in debt, turning to credit card and cash advance agencies run by less than reputable check-cashing businesses  in order to continue to live whatever lifestyle you’re living.  That road, eventually, leads to an extreme, where you find yourself taking out more loans or more credit cards in order to pay off the debt you already have, which, eventually, leads to a scenario where you’re paying every dollar you make in order to service the interest on the debt, making no dent in the debt itself, and when you’ve hit that point in your financial life, you’re just around the corner from having to file for bankruptcy in order to remain solvent, because you can no longer keep your head above water.

With how important financial managing skills and smart budgeting are to being successful, from a financial standpoint, it’s astonishing how little emphasis is placed on these things in the public school system.  Essentially it’s left up to the family to impress upon their children the skills needed to survive when it comes to money in the adult world.  As a nineties child, when I was in school, we did, in fact, have a class that was designed to teach these skills, budgeting and the like (in a twist of amazing irony, it was done away with because budgets were tight and it wasn’t seen as a good expenditure of money).  This class was known as ‘home economics’, and it essentially taught students the ins and outs of living on their own; how to cook, how to determine if various foods had gone bad, how to prevent themselves from cross contaminating their food and making themselves sick, and, in a very minor way, it taught how to maintain a budget.

tax accounting servicesSo, the average person goes out into the world and isn’t all that well equipped to handle their own finances.  We all basically trust that, when we put our money in the bank, the money is going to be there.  In fact, many people are somewhat hopeful that their bank will help them keep track of their money and warn them when their spending is out of hand, but the reality is that your bank doesn’t care about your money, so long as it is in their bank and so long as you don’t repeatedly overdraft or fail to make payments on the loans that you receive.  Where then, can you turn for help?

As with many things, you’ll need to go out of your way and hire an expert, and in this case, you’re look for a CPA firm, preferably one that specializes in things like personal accounting and tax accounting never hurts either.  CPA firms are led by CPAs, Certified Public Accountants, people who are certified, either by a government or a guild-like entity, as experts in the world of finance and accounting, people best qualified to help you run your finances and to ensure that you can make your money stretch the farthest for the greatest effect.

If you’re an individual lacking a budget, or maybe just a person who is mired in debt, the CPA firm is going to help you get on track with a budget, and, likely, help you to set some goals for your bank accounts.  Worst case scenario, if you’re on the verge of bankruptcy and too far gone for saving, they’ll help you to set up for an orderly bankruptcy.

So, if you’re looking for help in your finances, turn to your local CPA firm and see what they can offer you by way of personal accounting services.


A Professional Growing Room and Grow Operation in Seven Steps

If you’re one of the many celebrating legalization in states like Colorado, Washington, and Oregon, then you might also be thinking about getting into the industry. If you’re passionate about cannabis and have the funds, it makes sense. The problem is, competition is fierce, not just anyone is going to be able to come in and find success. Everything about your business will have to be top-notch, and that starts with your marijuana grow room design and your grow operation in general. The backbone of your entire operation is going to be your grow, it is after all what’s providing you with the product to sell. You’ll need to take pride in it if you want to succeed. Many people who love to smoke pot have tried to open a business and failed. It’s not easy to grow the best of the best, and that’s what you’re going to need. To get started, check out these seven steps to setting up a professional grow and grow room.

1. A Master Grower

A few years of experience growing in a closet during college isn’t going to cut it. People demand buds that are the best of the best, they don’t want subpar quality. If you aren’t a master grower yourself, it’s imperative that you have one on your team. This isn’t something you can learn in a couple of months before you open your store either. Find a true master grower who is willing to work with you to put out the best product possible. They may cost a pretty penny, but it will be well worth it in the end.

If you’re not a master grower already, you’re going to be way behind when it comes to product quality. If you don’t offer a top shelf product people will definitely shop elsewhere. Don’t be afraid to hire or even partner with a master grower who has proven results. You want a product that is going to make you stand out in the industry.

2. Keep the Room Air-Tight

Your grow room should be air-tight, no question about it. During construction, make sure you take the necessary step to ensure this feature. If you’re having the room built, make sure the company you’re going with guarantees it. You want it to be easy to control condition in your room, and having it air-tight will enable that.

3. Light-Proof the Room Too

Having a light-proof growing room is essential to success. If you’re having a modular room built, make sure the panels are light-proof. Having unwanted light hit the plants during times of darkness can bring disastrous results.  Build a light-proof room and you’ll be good to go.

4. Be Flexible

An advantage to a modular marijuana grow room is its flexibility. When business changes, you want to be able to change your grow room with it. The easier this is, the better. If you can expand the grow room to meet growing demands and it doesn’t cost an arm and a leg you’ll be in good shape.

5. Well Planned Room

One more thing I love about modular marijuana growing rooms is the track system they often feature for lighting and fans. These tracks let you rest easy knowing your lights and securely installed. You’ll also be able to easily move them around the room.

6. Location is Key

There are still bad people in the world, and some of them may be after your legal marijuana crop. Make sure that you choose a safe location so that risk of burglary is low. You also want to make sure the grow location isn’t too far from your storefront. Some companies even have both in the same location. This allows them to provide security for both facets of the company at the same time.

indoor marijuana grow room7. Organization is Important

You are growing a product for other people to consumer. Because of that you want to be producing in a clean area. In addition, having a clean grow room helps prevents things like mold and pest infestations from happening. Any experienced grower will tell you that those things can ruin an entire crop. Throwing that much weed out will definitely be bad for business. Having an organized room is key too. You want to keep things straight since different strains call for different soils and nutrients. Also you never want to mix up strains, that can frustrate customers.

If you’re thinking of getting into the cannabis industry you’ve got your work cut out for you. There are many things to consider and prepare for. These seven steps should provide a good starting point for getting a professional grow in place. Good luck!


Why We Need Accounting Firms

In order to live prosperously, there are few things more important than the ability to budget your money wisely and live well within your means.  A person with a good financial planning (or a couple, as the case may be) are going to be able to live in comfort, saving a bit of money for the bank account, and even, likely, saving a little bit for retirement, hopefully either invested privately or in a 401(k) account so that the money will be matched by an employer and tax-free until such time as it’s used, maybe even keeping enough money on hand to leave the kids something when you pass on.  On the other hand, a person who hasn’t budgeted wisely, who has lived beyond their means, or someone who just makes bad purchasing decisions, are going to find themselves mired in debt for most of their lives.  These are the kind of people who are going to end up so deeply in debt that they take out new credit cards or take on new debt in order to pay off the previous debt, to the point that all their income will be going to servicing the interest on their debt, making no progress on the debt itself, until they finally fold and declare bankruptcy, ruining their credit for the next ten years or so.  Obviously, budgeting your money is an important part of life.

With how important budgeting your money properly is to a bright and prosperous future that we hope for all of our friends and family, it’s astonishing how little it’s taught in any of the education that the government has determined to be compulsory.  When I went through schools, as a child of the nineties, it was expected that we would attend, at school, at least one class on the basics of running your household and the general skills that you would need in order to continue to exist when you were out in the world as an independent young adult.  This class covered things like basic sanitation, not cross contaminating while you’re cooking or preparing food, how to shop for groceries, and, in a very swift and less than satisfactory manner, they taught the importance of, and setting up of, a budget for keeping track of and foreseeing how money would need to be spent.  They spent maybe a class period, somewhere around forty-five minutes, talking about this, and that was the end.

So, where are you to turn if you need help with the budgeting of your money?  It’s likely that, if your parents didn’t instill a sense of fiscal restraint into you as a child, it’s not because they were slouches at teaching, but rather because they didn’t have much themselves.  Asking friends for help is often of no use, because those people are having the exact same issues, more likely than not, and are faced with the same questions and perils that you are.  So, you need to turn to an expert, someone who knows what they’re doing when it comes to budgeting an accounting, a CPA, a Certified Public Accountant.

CPA firms, headed by CPAs, are experts in the various aspects of finances, accounting, and various other financial facets that you’re not likely to ever face in your life.  They’re the people to turn to if you ever need help with any financial issue like budgeting or taxes or accounting.

tax accounting servicesIf you, for example, find yourself needing help managing your money because you’re coming to the end of the month with little to nothing in your pocket, or, even worse, you find yourself deep in debt, a trip to a CPA firm may help you to find ways to trim the fat in your budget in order to put more money away or so you can better and more swiftly pay off the debt you’ve already accrued.  A CPA firm can help you set long-term financial goals, maybe to help you find yourself a new car or another big-ticket purchase that you’ve been struggling to scrounge up money for.

CPA firms can also help you with your taxes, which can help you reach your budgetary goals even quicker, if you van find additional write-offs and deductibles in order to come up with more money on your tax return and to lessen your tax burden.  This can be a veritable windfall, and in one lump sum, rather than spread out over the course of a few months or even years.

So, if you’re having budgetary issues, get a hold of your local CPA firm and see what they can do to help put you on the path to long-term fiscal solvency.


Website Design is the Key to Success

The website design or web designer you choose can either make or break your business. The internet is a ruthlessly competitive market, and you’ve got to be prepared with all of the resources you can gather. Whether you’re an existing business owner, or someone who is about to make the leap, you need to ensure you’ve got a great website. There are several things I find particularly important to keep in mind when designing, or having your site designed. Keep this article handy and you move along in the process, and refer to it whenever you need a refresher.

professional responsive web design companyOne thing I should extremely important to the website is having a clear and focused message. It needs to be readily apparent to potential customer and clients what the purpose of your company and website is. I know that it’s frustrating for me when I land on a page, look around and think, OK, what’s next? Within a few seconds of arrival, most people will make up their minds about the purpose and message of your website, and you should strive to make that first impression a great one. Make great use of call to action buttons as well. If you are unfamiliar, this are simply buttons that solicit an action from the user. Commonly used call to actions are things like “Buy Now!” buttons, but you can be creative and think outside the box.

Another thing I always try to keep in mind when designing a website is security. A dynamic website design company will be able to keep your website safe and secure, but if you’re designing it on your own, you should make it a focus as well. It’s imperative to operate a website that users feel comfortable traveling to and staying on. Research the most update web security methods and precautions. Always ensure that your security certificates are up to date, this lets users know it’s safe to browse.

Link building and ensuring your links work is another important part of building a great website. For one thing, folks should be able to click for logo from any place on your site and return right to your homepage. This is part of developing intuitive navigation, as many users have come to expect this. Avoid having dead or dead-end links at all costs. Having links that end in error pages or blank spots can wreak havoc on your bounce rate. Frustrated users will come, try to link, see it doesn’t work and immediately move on.

One of the most important things about creating a website in 2015 is responsiveness. There are so many different devices out there that folks are using to access the web, it can be a bit overwhelming. Talk to an expert responsive website developer if you’re worried about achieving responsiveness with your website. Remember that there’s more than just traditional, mobile, and tablet users out there too. You’ve got to consider everything, video game consoles and wearable tech included. People will probably be accessing the web from eye implants before you know it!

Always keep SEO and marketing in mind as well. One thing that a lot of folks do is design and great website, and then do nothing else with it. What’s the point of having a great, user-friendly place for customers to visit if nobody ever sees it? You’re going to want to employ a strong SEO plan in order to increase your search ranking and bring traffic to your site. You want to appear as high in search result rankings as possible, as users are MUCH more likely to visit a site on the first page than anywhere else. Before you launch your site, consult with someone about SEO, or at a minimum research and formulate your own plan.

Last but not least, I’d like to discuss content. Even if you follow all of the advice I’ve already given, your website can still easily fail if you don’t have engage and routinely updated content. Everything on your website should be relevant and serve a clear purpose. Extraneous text and images do nothing for your website, and can even alienate users by overwhelming them. Make content a priority and don’t lose focus on it. One of the quickest ways to see a large and sudden decrease in traffic is to let your website grow stale.

With the competition in today’s online marketplace, you want to sure to have strong presence there with a fantastic website. If you maintain a user-friendly, well-organized site, you will see a direct benefit in the establishment and growth of your business. You want your website to be something that the competition aspires to.