Two Ways You Can Profit With Social Media Management

When you open your small business, you’re basically already opening with debt, unless you were rich going into the endeavor.  It’s no surprise, either; opening a business, even a small one, can be very expensive.  First you need to do the work of finding a place to actually run the business out of, basically either a storefront or a factor (or, if you’re a food truck, you’ll need a truck).  Speaking of food, the second step is to get all the necessary inspections, permits, and licenses, so that you can legally operate your business; some people may think they don’t need licenses, and I would advise those people to check again, as there is ample evidence that local governments will shut down lemonade stands run by children for not being properly licensed, so don’t think they wouldn’t do it to a real business operating out of a storefront.  Then there’s the money you’ll need to spend equipping your store, decorating, and furnishing your store with the things it’ll be selling or that it will need to make whatever it will be producing, and this is ignoring staffing concerns and many other costs that go in before you ever get to open your door and take in that first dollar.

Obviously, that’s a lot of money being spent, and you need to find a way to start bringing in money to offset all those (hopefully) one-time losses.  You can turn to a public relations company, and they can help you with marketing and advertising, but depending on the business you’re running, you may not need public relations help so much as you will need help finding a better way to reach the people you want to have coming into your business.

Social media marketing services are something that you may find yourself being better served by than outright hiring a public relations company, although obviously, its your choice as to which one you choose. However, social media and marketing through it is the wave of the future, and you should think very carefully about what it can do for you and your business, because it has helped many people to find success and profitability in business for themselves.  Here’s just a few ways that social media management can benefit you and your business.

1.  It provides a large pool of people to sell to

Social media is continuously growing throughout the world, to the point where you can have friends who live next door to you in your social media network, as well as friends who live in places like South Africa, Nigeria, Kenya, and Benin, places that were once entirely unreachable for most people.

The more people that get access to the internet, the more people are going to be accessing social media, and the most popular networks are quickly moving toward having a billion people on them.  That means that of every man, woman, and child in this world, one out of every seven is on some social media network.  This makes for a never-before-seen amount of connectivity to every corner of the world, something that, in years prior, no one could think of.  One of the best things about social media management, in fact, is this amazing level of connectivity, but even more useful from a marketing standpoint…

2.  Those people are actively telling you what their interests are.

social media management companiesAll these people, all around the world, are logging onto social media, and just as a condition of logging on and making an account, they’re giving up information about where they are and who they are.  They’re telling things like age, what kind of job they do, what level of education they have, where they work, the list goes on and on, and this is all information they’re giving up before they ever write a post, like a page, or follow or share something that scrolled across their news feed.

Once they begin to actually use their social media account, they’re giving up even more information, and all in the way they’re communicating, and what they’re communicating, with the people around them, and the people on their network.  All this information does one thing.

It tells you if they’re going to be interested in the product you have to offer or not, allowing you to determine where your social media advertising money is going, and making it so that you can spend it in a way that is most likely to bring in the results (sales) that you’re hoping for.  No other avenue for advertising can offer this.

So, if you’re looking to improve your business and your profit margins, consider hiring a company that offers social media management services.  You’ll be glad you did as the money is rolling in and your business is growing.

 


How Social Media Management Can Help You

When it comes to running a business, there is nothing that is more important to running one, and running one for a long time, than your ability to achieve, and then to maintain, profitability.  This is the case whether you’re a big business or a small business, although, in reality, it’s much more of a worry for a small business.  Big businesses, businesses that have been around long enough to grow into large businesses that span states or even countries, have a lot more capital on hand; in fact, most large businesses try to keep about six months’ worth of operating capital on hand, held in reserve, just in case the worst happens and they don’t have a profitable six months in a row.  Even without that money, large businesses have a lot more assets that they can use to take out loans in order to keep up and running, meaning that they don’t have as much to worry about if they have a bad month or two here and there, or even a few bad months.  Small businesses, on the other hand, tend to have little to no money saved to cover bad months, especially if they’ve just opened recently; in fact, most small businesses will, and are, in fact, expected to, operate at a loss for the first five years, meaning that they’ll bring in less money than they spend.  The Internal Revenue Service even notes this, thus why so few small businesses just starting out find themselves audited.

Having established how important it is that you find and maintain profitability, the question then shifts to ‘how do you find profitability’?  The answer to this question is easy; you find profit through marketing and advertising, bringing in more potential customers, which leads to more actual customers, more money, and more profit.  Advertising can make any product more attractive to the consumer, and that makes you more likely to get their money.  Advertising also serves the all-important role of letting people know that you actually exist and that your product exists, which is good, because people tend not to buy something that they’re not aware of, and people don’t really stop into new stores all that often.  Then there’s the fact that advertising and marketing can, and has, made the difference in lopsided competitions.  Look at what happened with the classic tale of the VHS versus Betamax home video formats.  VHS was inferior, technologically speaking.  It could allow the viewer to play home video.  Betamax allowed viewing of the video, as well as allowing people to skip ahead by chapter, access subtitles, or even access different soundtracks with different language dubbing.  Both were at nearly the same price.  But while Betamax sat back and decided that they’d ‘let their technological superiority talk for them’, VHS was running ad campaigns, marketing their product as the better way to get video in the home.  Betamax lost, crushingly, with so small a market share that most people who lived at the time aren’t even aware that it existed.  VHS went on to be successful until the advent of DVD.

So, what’s the best way to advertise today?  Well, you can spend the time and money using the old media, print media, radio, or television, and that’s all well and good.  But the most effective way to go is with the use of social media marketing, although it may require you hiring a pr firm that specializes in it.

social media management servicesSocial media management means managing a social media presence so that the consumer has somewhere to go and find your information online.  Once you have that place, you need to get those first people who followed your page and looked at what you had to offer to share it with their friends and family, and to do that, you’ll need to make use of today’s most popular social media marketing strategy.  Namely, a sweepstakes.  You put up a post, that post says ‘hey, if you ‘like’ these affiliated pages, ‘follow’ our friends’ pages, ‘share’ this post, and comment on this post, you’ll get entered in a chance to win a few hundred buck’s worth of awesome stuff that we sell or produce!’.  These people jump through all the hoops, and they’ve just exposed you to everyone they know.  Some people are going to do the same as their friends did, and the cycle continues, growing your name recognition and expanding your possible customer base.

So, if you’re looking for long-term profitability using new technology, contact your local PR firm and see what they can offer you as far as social media marketing services.  You won’t be disappointed.


Three Reasons to Choose Invisalign

When it comes to treating malocclusions (a fancy word meaning misalignments of the teeth), there’s basically one technology that, these days, seems to almost have the market cornered.  I’m talking about standard metal braces, which are the go-to treatment method, almost to the point where it’s a knee-jerk reaction.  You go in with a set of misaligned teeth, and walk out with a set of braces.  Because of this, it seems, to many people, like they’re the only option.

That simply isn’t true.  And while braces, a series of metal brackets mounted on the teeth with the use of a dental adhesive, over which a metal wire is run which is wrapped around said brackets in order to provide the tension to fix the alignment of the teeth, are absolutely currently the top dog, they’re no longer the most technologically advanced option when it comes to realigning your teeth.  That honor goes, instead, to a new treatment option; Invisalign invisible braces.

They have quite a few advantages over their more venerated competition, and below is a list of just a few of those advantages (three of them, to be precise).

1.  Discretion

There is a noticeable trend in the methods of treatment we use for the issues with the alignment of teeth.  for example, look at the transition from orthodontic headgear to standard metal braces, which easily replaced their competition with an immense amount of market share; the big difference was in how discreet they were.  Orthodontic headgear, basically, wasn’t discreet in any way at all, and braces were, and are at least fairly discreet (so long as you keep your mouth closed, they’re completely discreet, but if you can pull that off for the year to year and a half that most people end up needing them for, then you’re really well off).

On the other hand, Invisalign is basically the final word in discretion.  As the name would suggest, they’re completely invisible while in the mouth, due to the fact that they’re made of clear and hardened plastic.  That plastic, rather than attempting to blend in with the teeth or to simply cover the teeth with an unconvincing plastic white veneer, allows the natural color of the teeth to shine through, which means that you’re getting the realistic pearly white to cream-white color of your actual teeth, rather than the fake looking white that many plastics tend to come out looking like.  Because of this, Invisalign braces are basically invisible, as the name would suggest, once in the mouth.

2.  Durability

Braces can get closer to being invisible than standard metal braces, of course, but to do so requires replacing the brackets with ceramic or porcelain material instead of the classic stainless steel or aircraft grade titanium.  When you do this, however, you run into a problem, one that is obvious.  It’s a problem of durability.

teeth braces for corrective orthodonticsSimply put, porcelain and ceramic brackets don’t stand up to the corrosive effects of the mouth as well as various other materials, made from metal, will.  And this isn’t to suggest that they’re flimsy or terrible or bad by any means; the mouth is, in general, an inhospitable place for something that isn’t actually part of the mouth.  There’s a lot of caustic materials in your mouth, and then you need to factor in all the things that you’re eating and drinking which are damaging and acidic, and you quickly wind up realizing that pretty much anything but the most sturdy of substances is in danger in the mouth.

On the other hand, this whole things isn’t a big risk for your Invisalign aligners, and for one very simple reason; they’re not in the mouth long enough for you to dissolve them with your saliva and bile.

3.  Cost

Cost is a big sticking point for a lot of people, and that’s entirely understandable.  Money is tight, and people are worried about it, as well they should be.  However, luckily, there’s good news.  Invisalign discreet braces for teens and adults, is only about five hundred dollars American more than the cost of your standard metal braces. Because of this, and because of all the additional advantages, like discretion, that you get with that five hundred dollar difference in charge, it’s pretty obvious that it’s a good deal if you have an extra few dollars per payment cycle to spend.

So, if you’re looking for a way to align your teeth while being discreet, ask your local professional orthodontists if Invisalign invisible braces might just be right for you.

 


Product Development Agencies And You

If you run a business, you’re painfully aware of one very important thing; the importance of forward movement for your business.  No matter what the market is doing, you need to be expanding, growing, changing with the times, year after year, so that you can remain competitive in your industry.  If you fail to do so, you’re going to begin to lose market share and decay and stagnate.

It’s often remarked that a business is a lot like a shark; you have to be constantly moving forward.  This is a statement that is true.  When a shark stops moving forward, the water is no longer being run over its gills, and it slowly dies of asphyxiation (the fancy term for lack of oxygen, or choking, basically) unless it begins its forward motion again.  Likewise, a business that has ceased to move forward, but decided it would rather rest on the work that it’s already done, is destined to begin a slow spiral into non-existence, which, in this case doesn’t present itself as death, but in a decline into a trip to bankruptcy court, where your assets will be spun off to pay off what debts can be covered, and your credit rating will be wrecked for the next few years.

How, then, is a business to keep growing, to keep moving forward?  There are a variety of ways that this can be accomplished. For some businesses, it’s appropriate to grow by building new branches elsewhere, in new locations, tapping into new local markets so that you can introduce your product to more and more people.  However, this isn’t always applicable to everyone, and if you’re not a business that has people coming in to buy things out of your storefront, this almost certainly won’t apply to your yourself.

Another way that you can achieve growth, and one applicable to almost every company, is through the process of product development, or research and development.  This means, essentially, designing a new product (or at least, one that’s new to you) and offering it for sale to the masses, the consumers, in order to expand your market share and the number of products you’re simultaneously offering to the consumers.  However, there is a catch here, and that catch is that, for a small business, research and development can be a daunting task.

It’s not likely that the research portion will be the hangup; you should have the technical expertise needed in your own field so that you can achieve whatever you need to. The part that you may have some difficulty with, then, would be the development process, which, when it boils down to it, is basically the process of marketing your new product to the masses.  To cut a  long story short, you’re not likely to have, on hand, the people who you’ll need in order to successfully market a product, and as a small business, you probably don’t have a marketing guru sitting around who can do such things for you.  This means that you’ll need to hire someone from outside, someone who can assist you with marketing.  You’ll need to hire one of many product development agencies to find this kind of expertise.

choosing the right product development agencyProduct development agencies are able to help you with crafting many things, but the thing that you’ll find most important, more likely than not, is the crafting of a marketing strategy for your product.  You can’t just launch it out into the world without trumpeting its arrival; you need to have some way to tell people that this is what you’ve made, and this is how it can better your lives, no matter what your product is.

This is why selecting the right product development firm is so important; they’re the ones who are going to do the work of selling your product (and, to some extent, your company) to the masses, and they’re the ones who are going to be telling you what portion of society you should be targeting in order to get the most bang for your advertising buck, so to speak.  You need to find someone who is experienced in working inside of whatever industry it is that you’re working in, and someone who has a proven record of successfully bringing products to the market.

So, if you’re looking for some help, someone with a bit of marketing muscle that can help you bring a product to market successfully and in a profitable way, look no further.  Hire a product development agency to assist you, and you’ll be in good shape, at a fraction of the cost of hiring your own marketing employee(s).


It May Be Time to Step Up Your Event Design Game

Sometimes, people get caught up in all of the wrong details when they just need to focus on what they know and leave the rest to the experts. Everyone one has a specific job to do and if your job is to lead your company and make it as successful as possible for the sake of everyone that you employ and do business with, then keep your eye on the prize. Your job is to make decisions that are in the best interest of your company and although that may be oversimplifying things a bit, none the-less it is true. So, when you make the decision to have your company represented at your industry trade show every year, you do it because you know that it is important. You also hire a good event design company to update your display every several years because you know that the same people attend these shows every year and that you need to change it up every now and then. But, have you ever thought about leaving the standard, cookie-cutter display design behind and going for the big cheese instead?

There is not a lot of work involved with designing and putting together a great trade show display if you choose the right company to do it, because that is exactly what you are paying them to do. Your job is to just make the right decision regarding who you are going to hire for the job and you can let them handle it from there. Changing up your booth and maybe spending a little more money on a more impressive design could create the buzz that you’ve been looking for to get your company to the next level. You may have just been making decisions that are par for the course based on what you have seen everyone at the trade show doing around you and if that is the case, don’t you think that it is time to stand out? It is sometimes difficult to know what your exact return is going to be based on your visit to a trade show, but switching it up a little bit could be a money risk worth taking.

Take some advice and do some research online for experiential marketers instead of using ‘trade show display’ as your keywords. You will then find that there is a difference between an experiential marketing firm and a trade show display designer. Experiential marketing focuses on creating an emotional connection with a trade show attendee by drawing them into an experience instead of an advertisement. The best way to create a positive emotional connection is to engage as many of their senses as possible once they are initially intrigued by and decide to approach the exhibit. A good experiential marketer wants to create exhibits, not booths because a booth insinuates that the interested party remains on one side of the display and that the booth operators are on the other. The line between the visitor and the display should not just be blurred, it should be completely removed from the equation.

Human interaction is important, after all that is ultimately what is going to develop into a business relationship that ultimately benefits your company. However, having a display that can facilitate interaction between it and the visitor is the overall goal. This can be done in a variety of ways, some of which may have never existed before because excellent experiential marketers are always trying new things. Your display may have LCD screens, audio speakers and comfortable seating for visitors to sit down in so you can have a conversation with them. It may be designed using sturdy materials and specialized lighting to properly draw attention to the things you want your visitors to see and remember the most. Whatever the case may be, the possibilities are endless and they are constantly evolving with experiential marketing agencies who refuse to remain static.

With all of the amazing things that can be done with your company’s trade show display though, do not forget the basics. You will still want to keep a fresh pot of coffee brewing all of the time, provide free bottled water and smile and be courteous and helpful to everyone who passes by. These days, it may be a good idea to provide a multi phone charger so people can stop and charge their phone while they check out your exhibit. Leave the creative details up to the creative marketing experts and you do what you d best, like you’ve always done and you may get some very pleasant results.


Many Different Choices in Orthodontistry

cosmetic bracesWhen it comes to orthodontic treatment, you may be leery to approach it as an adult. You may not realize, but there are a lot of people who need treatment who didn’t get it when they were kids. It’s important for people to realize they aren’t alone in their journey. It’s understandable if you worried about showing up at work with a mouthful of metal too. People are expected to keep certain professional appearances. Even if appearance doesn’t matter all that much, you may have other issues that need to be addressed. If you’re not sure where to start, talk to your dentist on your next visit. They’ll be able to refer you to an orthodontist who can help with your needs. Once you get started on the road to smile collection, you’ll be happy with your decision.

I’m sure you’re at least a little bit knowledgeable about traditional braces. You probably know that they’re made of metal, and specifically stainless steel. What you may not realize is that there are alternatives to the standard style and materials. If you’re looking for something more discreet, or you have other things to worry about, you’re in lucky. Most orthodontists offer wide variety braces to suit your needs. Take a look at a few of your choices.

  • Lingual Braces - If you’re seeking to hide your smile correction treatment from the world, then lingual, or “hidden” braces, can be a great idea. They’re complicated, so they may cost a bit more than regular braces, but in many cases they are worth it. Lingual braces are actually affixed to the back of the teeth, so it’s an interesting solution for discretion. They were initially developed for a model who wanted to continue working while undergoing treatment.
  • Titanium Braces – If you’re not worried about appearance, but you have an allergy to nickel, you’re going to have to avoid stainless steel braces. Steel is actually made of nickel and other metals, so they will cause irritation in case of an allergy. Many orthodontists will offer titanium in this case.
  • Gold-Plated Braces – These braces also work for folks with allergies. The gold-plating prevents the steel from coming into contact with the skin. The reason many people prefer the titanium is that gold can draw attention to them. On the other had, some people love the way they look, and choose to get gold-plating even when they don’t have an allergy. It’s just a matter of personal preference.
  • Clear Braces – Usually the first option for discretion, clear braces have been around for quite some time. They’re generally made of ceramic or plastic material that is colored to blend in with your teeth. That’s the only difference between them and standard braces. Many people who are looking for something that isn’t quite as noticeable, but don’t want to spend the money on lingual braces choose to go with clear braces. Be sure to ask your orthodontist about clear braces if it sounds like a viable option for you.

Many people don’t care for places because they are in your mouth permanently, at least during treatment. It’s understandable really, they’re kind of a pain. You’ll get a list of foods that you’ll have to avoid. Some of the foods on the list can do costly damage to the braces. You’ll find other foods getting stuck in your braces on a regular basis. Many people find this frustrating. If you have braces, you’re going to want to always have a toothbrush at your side. It can be a real life saver in certain situations. The other thing you have to think about is the fact that braces can actually hurt. Remember, they work on pressure and tension, and every time you visit the orthodontist, he or she will tighten your braces. It can be pretty annoying at times.

There are a couple of options that might work for you instead of these traditional braces however.

  • Spring Aligners - If your teeth really aren’t that bad, you might be able to go away with a cheaper and quicker solution. Ask your orthodontist about spring aligners. They usually only work for the front few teeth however, so they won’t be useful for most people.
  •  Invisalign - If you want the ultimate in discretion AND simplicity, you should consider Invisalign. They are sometimes called invisible braces because they are so hard to spot. They are also removable so you don’t have to worry about getting food stuck in them. Your teeth are also still easy to clean. They can be a great alternative to regular braces.

When it comes to professional and discreet orthodontics for adults you have many options. Get started on smile correction today!


What Does A PR Company Do?

public relations firmIf you watch a lot of TV, I’m sure you’ve seen the typical representation of a PR company. Sometimes it’s some quick-witted specialist coming into a situation after it’s already a mess, cleaning things up and preserving or salvaging the subject’s public image. The other common trope is the company that writes fake news stories and pays reporters to insert  them into papers as if they were their own. As with many things, you can’t really trust the latest Sunday night drama to tell you truth.

On the other hand, you have a lot of people who believe that a PR firm is synonymous with an advertising agency. Another vicious and false rumor! A PR company isn’t going to be buying advertising spots for you, hanging billboards, or writing your next catchy slogan. The work they do is more involved and goes a bit deeper than that. The overall goal of PR is to maintain a positive public image for their clients, but how do they do that? And what else do they do? You may wonder how you can sure there is real value to hiring a PR firm, and that’s what I’m going to attempt to explain.

There are a couple of ways to get people talking about a company and to bring the company into the spotlight. An advertising agency is going to pay to do this, whether it’s for a tv commercial, an ad on the radio or in the paper, or by some other means. When people see an advertisement, they know exactly what it is. They’ll see it, and they know you paid for them to see it. It take something away from the experience in a lot of cases. A PR firm however, goes about things a bit differently. They specialize in “free” or “earned” media, and it means they aren’t paying to get your company featured. Instead, they are putting interesting stories in front of journalists and editors. If done right, these stories will garner enough interest to turn into a feature. The same way people recognize when they see an ad, they realize when they see something that is being shown to them based on merit. So while both of these types of firms are trying to get you into the spotlight, one is doing in a more natural way. It’s one of the many reasons I find PR more advantageous than advertising.

This should give you a good idea of one of the main functions of PR firms. There are a lot of things however, that are played out on a day-to-day, behind the scenes basis that you may not have considered. If you’re still on the fence about the importance of hiring a public relations company, look over the following list of services they’ll provide:

  1. Establishing Your Audience – In order to build positive relationship and a favorable image, PR firms have to know who they should be addressing. They’re not concerned with people irrelevant to you or your company. Through careful research and observation they’ll determine who your audience is and the best ways to address them.
  2. Content Management – You’re busy running your company. You don’t have time to constantly be providing fresh relevant content for your website and social media account. With a good PR company on your side, you won’t have to worry about it.
  3. New Product Releases – People need to know when you have a new product coming to the market, and they need to be excited for it. The best public relations companies will generate a large buzz and help ensure your newest product launch is a success.
  4. Speech writing/Copywriting – When you have to address the media or the public, you want to clear have idea of what to say, and what not to say. Your PR company is going to provide you with skilled speech and copywriters to handle the task.
  5. Entries to new markets – Opening up shop in a new place can be scary. You want someone with you every step of the way. A successful public relations company will use market research to be sure their client is making the best move. They’ll also work to get people in the market excited for their arrival.
  6. Community Relations – Your PR firms will be responsible for ensuring that the community sees your company as a valuable asset. They will organize and coordinate different functions to keep you in the public eye on a regular basis.

 

This is just a small sampling of the services provided by PR companies. Remember that you may want to look for a firm that double as a social media management agency, as that’s a very valuable tool when it comes to public relations. Find a firm that best suits your needs and is willing to listen and work together with you to formulate the best plan.


What Veneers Can Do For You

Throughout your life, you’re going to put stress on your teeth, and you’re going to slowly destroy them, whether you intend to or not.  It’s nothing that is your fault or anything like that, that’s just the nature of the way our body works; everything we do slowly wears it down in one way or another; running destroys cartilage, wearing hats (allegedly) leads to being bald, and eating, drinking, and even vomiting slowly destroys your teeth.

In particular, we damage our teeth just by the things we consume every day.  Have you ever wondered how a cavity actually forms, the actual science behind it?  Let’s follow a hypothetical; you eat some salt-water taffy you bought on vacation (because for some reason, everyone buys salt water taffy when they travel, and I just don’t understand it), and you don’t brush right away, or for a few days, and a bit of it gets stuck on a tooth.  As it’s dissolving due to being exposed to your saliva, it’s also slowly eating away at the enamel of your tooth.  Now, you should, hopefully, be rid of this bit of taffy debris soon, but, if this kind of thing happens enough, you’ll actually soften the enamel your tooth is made out of to the point that it comes out when you bite down wrong.  This is around the point that you need to go get a filling, or you can make the bad decision to just live with the pain and end up with a dental abscess (that can kill you, incidentally, so I would not recommend making the bad choice to not go see a dentist).

Of course, that softening effect doesn’t just impact the top of your teeth and the inside.  In some scenarios, it can soften the entirety of your tooth, allowing for, say, half your tooth to break off very easily or for you to damage it to the point that you’re missing a large portion of your tooth.

Then there’s the fact that some people just use their teeth in ways that they were not intended to be used.  For example, anyone who likes to go drink at bars that serve mostly bottles has likely seen this hilarious scene play out; guy orders a beer, beer arrives unopened, guy doesn’t have a bottle opener and doesn’t have an ounce of patience to his name.  So, guy tries to open it with his teeth, and horrendously chips his tooth (or, even better, breaks off half of his tooth or something), and is sitting there at the bar, unopened beer in one hand, half of a tooth in his other, and, even better, a look of immense regret on his face.

quality dental careWhen you break a tooth, but don’t break it so bad that the whole thing comes out or that you need to have it drilled out in its entirety, there is, however, something you can do in order to repair the way it looks and restore some functionality to it.  That something involves the use of a fairly recent technology called veneers.

Veneers are only about 90 years old, but we’ve made some big strides in the technology.  They were originally made of plaster or plastic formed to look like a tooth, and were held in place with the same kind of dental adhesive that, at the time, was used to hold dentures in place.  They were invented and used in Hollywood in the beginning, mostly to cover up the damaged teeth of actors during films.  After the day’s shooting was done, the veneer would be removed.  Today, however, we use teeth veneers for cosmetic smile restoration, evening out the look of your teeth after you’ve done damage to them, and making sure that no one knows that you’ve chipped a tooth unless you decide to tell them.  For the most part, it’s a simple procedure; you have some dental adhesive applied to a tooth after it’s been slightly reshaped with drilling or certain substances, then you have a veneer affixed over it, the same way I would put on a pair of slippers or something similar.  The veneer will stay in place for somewhere between ten and thirty years, and best of all, it will age and wear like a normal tooth, as porcelain is very similar to enamel.

So, if you’ve got some chipped or cracked teeth in your mouth that you want to beautify, look into what your local experienced cosmetic dentist can do for you.  You won’t regret spending the money to improve your smile.


Modular Grow Rooms – A Wise Choice

modular marijuana grow roomColorado and Washington are leading the charge, but other states are starting to pick up the slack as well. In 2014 Alaska, Oregon, and Washington D.C. joined the first two states in recreational cannabis legalization. In fact almost half the country has some type of legal pot, recreational or medical. We’ve come a long way in just a few short years. In Colorado, the state economy has seen a real benefit from pot shops. They’re making money hand over fist, and if you live here you may very well be thinking about jumping into the industry. You probably know you’ll have to deal with lots of red tape involving the government, but it can be worth it if you’re dedicated. One of the most important parts of your business will be your grow room.

Whether you’re experienced in the industry or you are just getting started, you should check into using modular rooms for your growing rooms. These rooms are designed and fabricated specifically for your needs. They have a lot of great features that in my opinion make them a better option than traditional builds. There won’t be a lot of heavy construction, and you find that you save money as well. There is at least one company now offering modular grow rooms specifically designed for cannabis. Do yourself a favor and look into them as soon as possible.

If you’re not convinced to take check these rooms out, take a look at some of the advantages they provide.

 

1) Adjustable Tracks for Lights and More

When it comes to grow room design you are really after simplicity. One of the ways you can make things simpler is by having adjustable tracks for lights, fans, and trellises. The equipments mounts easily on the track and even better, you can move it with ease once installed. When you decide to reconfigure your room it’ll be no trouble at all. This is one of my favorite features of modular grow rooms.

2) Tightly Sealed Rooms

You cannot afford to have your flowering plants hit by stray light during dark cycles. Having a light-tight room will ensure it doesn’t happen, and that’s exactly what these modular grow rooms are. They’re guaranteed to keep unwanted light where it belongs, outside of your grow room. At the same time, the rooms are air-tight. This is important because it helps you easily regulate the temperature in the room. Having the room outside of the best range for your plants can be a big mistake. Some say that if the plants are too warm or too cold potency will suffer. This is something you certainly do NOT want to happen.

3) Mobility

Another thing I love about modular marijuana grow rooms is how easy they are to move and set up. Moving can be a trying time, and it’s nice to know that at least one aspect of it can be easy. The modular rooms are easy to take apart and put back together. When broken down, they fit through all doorways and are easy for just a couple of people to carry. You should always be keeping mobility in mind.

4) Ready to Expand

Hopefully, soon after opening your store you’ll find expansion necessary. And you’ll want to have a plan in place just in case that happens. The last thing you want to do is run out of product and force customer to shop elsewhere. When you have a modular grow room, when the time comes for expansion it will be quick and easy. The rooms are easily added too, and it’s not going to be an outrageous cost. Remodeling and moving can be time-consuming and expensive. You can choose a better option.

5) Keeping Up With Code

Thinking about getting your building up to code can be very stressful. If you don’t know what you’re doing, you’ll certainly have to bring in an expensive professional to help you. But there is another option. Modular buildings offered in my area are guaranteed to be up to code. They make sure that their designs fall inline with International Building Codes. Don’t leave it to chance, you don’t want to face expensive repairs just to get your doors open.

The list I’ve provided should be enough to convince to at least consider a modular grow room for your next build. I think if you look more into you’ll see that it truly is the best way to go. Don’t waste anymore time and money setting up traditional grow rooms when there is a superior option out there.

 


What Accounting Firms Can do For You

In life, the key to success is, and for a long time has been, the management of money.  It is what makes a person who lives well within their means a rich person, or bankrupts the people who don’t manage to budget their money wisely and to ensure that they’re living within their means.  A person who makes a budget that is well within their means can easily, and I do mean easily, find themselves saving money, with a growing savings account, a retirement fund (which, if they’re lucky, is tax-free and has investments matched by their employer), and, at the end of your life, hopefully you’ll have enough saved that you can cover the cost of your burial and still leave your children some money for their inheritance, or at least be well enough off that you don’t have to sell anything in order to pay for that burial service.  If you don’t manage your money well, you end up mired in debt, turning to credit card and cash advance agencies run by less than reputable check-cashing businesses  in order to continue to live whatever lifestyle you’re living.  That road, eventually, leads to an extreme, where you find yourself taking out more loans or more credit cards in order to pay off the debt you already have, which, eventually, leads to a scenario where you’re paying every dollar you make in order to service the interest on the debt, making no dent in the debt itself, and when you’ve hit that point in your financial life, you’re just around the corner from having to file for bankruptcy in order to remain solvent, because you can no longer keep your head above water.

With how important financial managing skills and smart budgeting are to being successful, from a financial standpoint, it’s astonishing how little emphasis is placed on these things in the public school system.  Essentially it’s left up to the family to impress upon their children the skills needed to survive when it comes to money in the adult world.  As a nineties child, when I was in school, we did, in fact, have a class that was designed to teach these skills, budgeting and the like (in a twist of amazing irony, it was done away with because budgets were tight and it wasn’t seen as a good expenditure of money).  This class was known as ‘home economics’, and it essentially taught students the ins and outs of living on their own; how to cook, how to determine if various foods had gone bad, how to prevent themselves from cross contaminating their food and making themselves sick, and, in a very minor way, it taught how to maintain a budget.

tax accounting servicesSo, the average person goes out into the world and isn’t all that well equipped to handle their own finances.  We all basically trust that, when we put our money in the bank, the money is going to be there.  In fact, many people are somewhat hopeful that their bank will help them keep track of their money and warn them when their spending is out of hand, but the reality is that your bank doesn’t care about your money, so long as it is in their bank and so long as you don’t repeatedly overdraft or fail to make payments on the loans that you receive.  Where then, can you turn for help?

As with many things, you’ll need to go out of your way and hire an expert, and in this case, you’re look for a CPA firm, preferably one that specializes in things like personal accounting and tax accounting never hurts either.  CPA firms are led by CPAs, Certified Public Accountants, people who are certified, either by a government or a guild-like entity, as experts in the world of finance and accounting, people best qualified to help you run your finances and to ensure that you can make your money stretch the farthest for the greatest effect.

If you’re an individual lacking a budget, or maybe just a person who is mired in debt, the CPA firm is going to help you get on track with a budget, and, likely, help you to set some goals for your bank accounts.  Worst case scenario, if you’re on the verge of bankruptcy and too far gone for saving, they’ll help you to set up for an orderly bankruptcy.

So, if you’re looking for help in your finances, turn to your local CPA firm and see what they can offer you by way of personal accounting services.


A Professional Growing Room and Grow Operation in Seven Steps

If you’re one of the many celebrating legalization in states like Colorado, Washington, and Oregon, then you might also be thinking about getting into the industry. If you’re passionate about cannabis and have the funds, it makes sense. The problem is, competition is fierce, not just anyone is going to be able to come in and find success. Everything about your business will have to be top-notch, and that starts with your marijuana grow room design and your grow operation in general. The backbone of your entire operation is going to be your grow, it is after all what’s providing you with the product to sell. You’ll need to take pride in it if you want to succeed. Many people who love to smoke pot have tried to open a business and failed. It’s not easy to grow the best of the best, and that’s what you’re going to need. To get started, check out these seven steps to setting up a professional grow and grow room.

1. A Master Grower

A few years of experience growing in a closet during college isn’t going to cut it. People demand buds that are the best of the best, they don’t want subpar quality. If you aren’t a master grower yourself, it’s imperative that you have one on your team. This isn’t something you can learn in a couple of months before you open your store either. Find a true master grower who is willing to work with you to put out the best product possible. They may cost a pretty penny, but it will be well worth it in the end.

If you’re not a master grower already, you’re going to be way behind when it comes to product quality. If you don’t offer a top shelf product people will definitely shop elsewhere. Don’t be afraid to hire or even partner with a master grower who has proven results. You want a product that is going to make you stand out in the industry.

2. Keep the Room Air-Tight

Your grow room should be air-tight, no question about it. During construction, make sure you take the necessary step to ensure this feature. If you’re having the room built, make sure the company you’re going with guarantees it. You want it to be easy to control condition in your room, and having it air-tight will enable that.

3. Light-Proof the Room Too

Having a light-proof growing room is essential to success. If you’re having a modular room built, make sure the panels are light-proof. Having unwanted light hit the plants during times of darkness can bring disastrous results.  Build a light-proof room and you’ll be good to go.

4. Be Flexible

An advantage to a modular marijuana grow room is its flexibility. When business changes, you want to be able to change your grow room with it. The easier this is, the better. If you can expand the grow room to meet growing demands and it doesn’t cost an arm and a leg you’ll be in good shape.

5. Well Planned Room

One more thing I love about modular marijuana growing rooms is the track system they often feature for lighting and fans. These tracks let you rest easy knowing your lights and securely installed. You’ll also be able to easily move them around the room.

6. Location is Key

There are still bad people in the world, and some of them may be after your legal marijuana crop. Make sure that you choose a safe location so that risk of burglary is low. You also want to make sure the grow location isn’t too far from your storefront. Some companies even have both in the same location. This allows them to provide security for both facets of the company at the same time.

indoor marijuana grow room7. Organization is Important

You are growing a product for other people to consumer. Because of that you want to be producing in a clean area. In addition, having a clean grow room helps prevents things like mold and pest infestations from happening. Any experienced grower will tell you that those things can ruin an entire crop. Throwing that much weed out will definitely be bad for business. Having an organized room is key too. You want to keep things straight since different strains call for different soils and nutrients. Also you never want to mix up strains, that can frustrate customers.

If you’re thinking of getting into the cannabis industry you’ve got your work cut out for you. There are many things to consider and prepare for. These seven steps should provide a good starting point for getting a professional grow in place. Good luck!


Why We Need Accounting Firms

In order to live prosperously, there are few things more important than the ability to budget your money wisely and live well within your means.  A person with a good financial planning (or a couple, as the case may be) are going to be able to live in comfort, saving a bit of money for the bank account, and even, likely, saving a little bit for retirement, hopefully either invested privately or in a 401(k) account so that the money will be matched by an employer and tax-free until such time as it’s used, maybe even keeping enough money on hand to leave the kids something when you pass on.  On the other hand, a person who hasn’t budgeted wisely, who has lived beyond their means, or someone who just makes bad purchasing decisions, are going to find themselves mired in debt for most of their lives.  These are the kind of people who are going to end up so deeply in debt that they take out new credit cards or take on new debt in order to pay off the previous debt, to the point that all their income will be going to servicing the interest on their debt, making no progress on the debt itself, until they finally fold and declare bankruptcy, ruining their credit for the next ten years or so.  Obviously, budgeting your money is an important part of life.

With how important budgeting your money properly is to a bright and prosperous future that we hope for all of our friends and family, it’s astonishing how little it’s taught in any of the education that the government has determined to be compulsory.  When I went through schools, as a child of the nineties, it was expected that we would attend, at school, at least one class on the basics of running your household and the general skills that you would need in order to continue to exist when you were out in the world as an independent young adult.  This class covered things like basic sanitation, not cross contaminating while you’re cooking or preparing food, how to shop for groceries, and, in a very swift and less than satisfactory manner, they taught the importance of, and setting up of, a budget for keeping track of and foreseeing how money would need to be spent.  They spent maybe a class period, somewhere around forty-five minutes, talking about this, and that was the end.

So, where are you to turn if you need help with the budgeting of your money?  It’s likely that, if your parents didn’t instill a sense of fiscal restraint into you as a child, it’s not because they were slouches at teaching, but rather because they didn’t have much themselves.  Asking friends for help is often of no use, because those people are having the exact same issues, more likely than not, and are faced with the same questions and perils that you are.  So, you need to turn to an expert, someone who knows what they’re doing when it comes to budgeting an accounting, a CPA, a Certified Public Accountant.

CPA firms, headed by CPAs, are experts in the various aspects of finances, accounting, and various other financial facets that you’re not likely to ever face in your life.  They’re the people to turn to if you ever need help with any financial issue like budgeting or taxes or accounting.

tax accounting servicesIf you, for example, find yourself needing help managing your money because you’re coming to the end of the month with little to nothing in your pocket, or, even worse, you find yourself deep in debt, a trip to a CPA firm may help you to find ways to trim the fat in your budget in order to put more money away or so you can better and more swiftly pay off the debt you’ve already accrued.  A CPA firm can help you set long-term financial goals, maybe to help you find yourself a new car or another big-ticket purchase that you’ve been struggling to scrounge up money for.

CPA firms can also help you with your taxes, which can help you reach your budgetary goals even quicker, if you van find additional write-offs and deductibles in order to come up with more money on your tax return and to lessen your tax burden.  This can be a veritable windfall, and in one lump sum, rather than spread out over the course of a few months or even years.

So, if you’re having budgetary issues, get a hold of your local CPA firm and see what they can do to help put you on the path to long-term fiscal solvency.


Website Design is the Key to Success

The website design or web designer you choose can either make or break your business. The internet is a ruthlessly competitive market, and you’ve got to be prepared with all of the resources you can gather. Whether you’re an existing business owner, or someone who is about to make the leap, you need to ensure you’ve got a great website. There are several things I find particularly important to keep in mind when designing, or having your site designed. Keep this article handy and you move along in the process, and refer to it whenever you need a refresher.

professional responsive web design companyOne thing I should extremely important to the website is having a clear and focused message. It needs to be readily apparent to potential customer and clients what the purpose of your company and website is. I know that it’s frustrating for me when I land on a page, look around and think, OK, what’s next? Within a few seconds of arrival, most people will make up their minds about the purpose and message of your website, and you should strive to make that first impression a great one. Make great use of call to action buttons as well. If you are unfamiliar, this are simply buttons that solicit an action from the user. Commonly used call to actions are things like “Buy Now!” buttons, but you can be creative and think outside the box.

Another thing I always try to keep in mind when designing a website is security. A dynamic website design company will be able to keep your website safe and secure, but if you’re designing it on your own, you should make it a focus as well. It’s imperative to operate a website that users feel comfortable traveling to and staying on. Research the most update web security methods and precautions. Always ensure that your security certificates are up to date, this lets users know it’s safe to browse.

Link building and ensuring your links work is another important part of building a great website. For one thing, folks should be able to click for logo from any place on your site and return right to your homepage. This is part of developing intuitive navigation, as many users have come to expect this. Avoid having dead or dead-end links at all costs. Having links that end in error pages or blank spots can wreak havoc on your bounce rate. Frustrated users will come, try to link, see it doesn’t work and immediately move on.

One of the most important things about creating a website in 2015 is responsiveness. There are so many different devices out there that folks are using to access the web, it can be a bit overwhelming. Talk to an expert responsive website developer if you’re worried about achieving responsiveness with your website. Remember that there’s more than just traditional, mobile, and tablet users out there too. You’ve got to consider everything, video game consoles and wearable tech included. People will probably be accessing the web from eye implants before you know it!

Always keep SEO and marketing in mind as well. One thing that a lot of folks do is design and great website, and then do nothing else with it. What’s the point of having a great, user-friendly place for customers to visit if nobody ever sees it? You’re going to want to employ a strong SEO plan in order to increase your search ranking and bring traffic to your site. You want to appear as high in search result rankings as possible, as users are MUCH more likely to visit a site on the first page than anywhere else. Before you launch your site, consult with someone about SEO, or at a minimum research and formulate your own plan.

Last but not least, I’d like to discuss content. Even if you follow all of the advice I’ve already given, your website can still easily fail if you don’t have engage and routinely updated content. Everything on your website should be relevant and serve a clear purpose. Extraneous text and images do nothing for your website, and can even alienate users by overwhelming them. Make content a priority and don’t lose focus on it. One of the quickest ways to see a large and sudden decrease in traffic is to let your website grow stale.

With the competition in today’s online marketplace, you want to sure to have strong presence there with a fantastic website. If you maintain a user-friendly, well-organized site, you will see a direct benefit in the establishment and growth of your business. You want your website to be something that the competition aspires to.


Teeth Whitening and You

Since man first had the time to spare and the civil structure that enabled them to pursue things that were more complex than simple hunting and gathering, they’ve been looking into ways to improve upon the teeth they were naturally bestowed with.  Back then, this was limited to the pursuit of straightening the teeth (or, rather, attempting to, as the efficiency of their treatment methods is extremely questionable).  This was discussed back in the days of Aristotle by people like Aristotle and other famous thinkers and philosophers, who, personally, are not the kind of people I’d like to take dental advice from, myself.  But in the same timeframe, around the world, cultures were using the first orthodontic headgear and cosmetic dentistry was being practiced, albeit in a primitive form.  In bodies of the deceased recovered from around this time, there is plentiful evidence that shows that, while the headgear in use wasn’t likely all that useful when it came to correcting teeth already misaligned, it was probably doing a good job of preventing them from getting any worse.  These archaic attempts at headgear were made using alloys of gold that have long since been abandoned, along with using an elastic-like material known as catgut to provide the needed tension (and yes, for those following along at home, catgut is made from the guts of cats, and people were voluntarily putting this in their mouths).

Since then, we’ve gotten to the point where we have mastered the ability to manipulate the teeth into more optimal patterns of alignment.  Today, we have figured out how to do things that our ancestors would never have thought possible.  Today, if you lose a tooth, we can drill a hole in your jaw and give you a dental implant in order to make your smile look more full.  We can place a veneer over a damaged tooth and make it look like you never chipped your tooth while intoxicated and stumbling around everywhere.  We can use braces, easy to get and easy to maintain, and straighten your teeth out to perfect alignment.

We can also whiten your teeth, which is good, because literally everything you consume wears away at your teeth and changes their color to some extent or another.  Do you like to wake up, as I do, with a nice hot cup of coffee in order to power you through your work day until lunch?  That’s slowly yellowing your teeth.  Are you a smoker?  You’re yellowing your teeth every time you take a puff of nicotine and tar in.  Are you someone who enjoys a beer or a whiskey, or even a nice craft bourbon, after a long day at work?  Yellowing your teeth.  Maybe you’re a wine person, enjoying a nice Merlot at night?  That’s slowly staining your teeth reddish pink.  Lest you think I left them out, the people who are always talking about their fair trade tea are also staining their teeth, as are the people who go out and get soda constantly, even diet sodas.

general dentistry for oral hygieneThankfully, there’s a treatment, widely available, for those who have stained their teeth to the point that it’s becoming an issue they can’t ignore, robbing them of self-confidence.  All it involves is going to your local cosmetic dentist’s office and making an appointment for a teeth whitening treatment.  On the day of your treatment, they’ll sit you in the chair, and cover your gums with a gel-like material meant to protect it from the bleaching agent.  Once this has been done to satisfaction, they’ll apply another gel, one that is either sixteen percent or less hydrogen peroxide, or a compound with peroxide in it that, when placed on the teeth, will chemically transform into hydrogen peroxide, to the teeth.  This gel will be left on the teeth for a certain amount of time, usually somewhere around an hour, as it bleaches the teeth clean and slowly restores the whiteness to your teeth.  Depending on how badly stained they are, you may find yourself needing additional treatments, mind you.

Some offices even offer something called ‘light accelerated’ tooth whitening treatments, which means it’s the same thing as I revealed above, but with the addition of a series of very powerful lights which will assist in speeding the process along, as well as improving the amount of whitening you receive.

So, if you’re looking to improve the whiteness of your smile, find a teeth whitening dentist near you and see what services they can offer and recommend to you.  Once you’ve got that superstar smile, you’ll be glad you did!


Three Common Treatments your Orthodontist Can Offer to Treat your Smile

There are a few modern treatments available to people today who are seeking to improve their smile and otherwise improve on the crookedness of their teeth.  This post will focus on the three most common and most useful in a variety of situations.  Obviously, if you have some rare condition or issue with your teeth, you should seek more specific treatments relative to the issue you have, this post is just covering basic treatments commonly available throughout the world.

1. Standard Braces

This is pretty much the most common treatment method available to people in the world.  When people think ‘teeth braces for corrective orthodontics‘, this is the image that most imagine first.  They’ve existed in their current form for nearly half a century, and have undergone numerous updates since the days when corrective dentistry involved things like catgut (which, for the record, is exactly what it sounds like) and crude braces made from metals like gold that were both durable inside the human mouth and malleable enough to manipulate.  Of course, during these ancient times people were also buried with their dental appliances still intact in their mouths, in case they needed them in the afterlife to straighten their teeth (and prevent their mouth from collapsing after decades of being buried).

Today, braces consist of a series of brackets attached to teeth with dental adhesive.  Then, over the top of the brackets is run a wire, which is then held to the brackets by rubber bands, or, in other cases, the wire is run straight through the brackets and the rubber bands are more a fashionable accessory than a necessary part of the appliance.  The brackets can be made from any of a variety of metals, although the metal does affect the cost of the braces.  The wide variety of metals is to allow for various allergies that some people may have to different metals and alloys.  Ceramic braces are also an option, especially for people looking for more discreet braces for teens or adults.

The main drawback to standard braces is that they make cleaning teeth a much more complex operation.  This is problematic, because food getting stuck in the teeth or braces can slowly corrode the braces to the point that they may sustain damage, meaning another trip to your professional orthodontist to have gear reaffixed, which may incur some additional costs.  There’s also the possibility that the debris stuck near the teeth, under the braces, may cause cavities, just as any food stuck in the teeth is liable to do.

2. Lingual Braces

Lingual braces are very similar to standard braces, in that they’ll be affixed to your teeth by your local professional orthodontist.  However, unlike standard braces, lingual braces, used for smile correction, will be affixed to the less visible portion of your teeth; instead of being glued with dental adhesive to the outer side of your teeth, they’ll be affixed to the inner side.  Most of the same materials can be used in lingual braces as in standard braces, and a lot of the same pros and cons apply, although the lingual braces are much more discreet than standard braces, as they aren’t easily visible from afar.

3. Invisible braces (Invisalign)

Custom-made invisible adult braces are the most modern widespread treatment available for corrective teeth braces today.  The best part is that, unlike most braces, they’re not affixed to the teeth, and are entirely removable.  This makes cleaning teeth easier, as the aligners are easily removed for mealtimes to avoid getting debris stuck in them, and to allow for brushing and flossing teeth after mealtime to make sure that, when the aligner is put back on the teeth, it isn’t leaving debris sticking to the teeth that can cause cavities and other dental issues.  The removability of these Invisalign ‘aligners’ is important, because it’s not just one aligner, as happens when a child gets a retainer after having had braces, but rather a series of them that will slowly manipulate the teeth into a more proper angle. Each individual aligner will be worn for about 20 to 22 hours a day, before being replaced by the next one in the series.  This short-term use of the aligners insures that durability isn’t likely to be a problem, so long as the aligners are being used properly.  And, while wearing them 20 to 22 hours can seem like a long amount of time, especially with there being only 24 hours in a day, they’re absolutely see-through, and almost totally invisible, making them the perfect discreet adult braces.

This is just a quick rundown of the common methods of orthodontic treatments for smile correction in widespread use today.  Your local professional orthodontist is best equipped to help you choose whichever method and appliance is best for you, so if you have concerns about your smile, seek them out today!


Using Social Media Management to Turn a Profit

The entire point of a business is to turn a profit and provide a good or service.  For a small business, making a profit early on is very important;  without profit, they’ll likely have to shutter their doors.  While it’s true that the IRS expects your small business to spend the first five years at a net loss, that doesn’t mean it’s a desirable thing to have happen.

So, how does a small business turn a profit?  First, you’ve got to have a product that people want.  If you’re providing something that no one wants, or that no one in your vicinity wants, you’re going to end up having a lot of problems.  Trying to sell sand in the middle of a desert, for example, is a terrible idea; it’s a product that everyone has access to and, quite likely, that no one wants to see any more of.

So, once you have a product to offer to the people, then what?  You’ve got to have a business.  This requires start-up capital, followed by the renting or purchasing of a premises.  Then you’ll have to purchase all the equipment you’ll need to run your business, whether it’s as complex as a bunch of cooking supplies and ovens or as simple as a handful of cash registers running a POS (point of sale) system geared toward your company’s needs.  Finally, you’ll need to purchase all the permits and licenses that your particular business will require before you can sell to the public legally.

After you’ve done all of this, and have opened your doors, hired an initial staff, and gone through the troubleshooting that is necessary in almost all business openings, you’ll be ready to do some advertising.  Many businesses start out with word of mouth as their main source of advertisements; they have a handful of people come in the first week (maybe a few more if they’re lucky enough to get sympathetic media coverage from a local news station), and they hope that those people will go out and tell their friends, and so on.  This will be just fine in the beginning, and will help to make sure that everything in the business is running as it should, but soon, you’ll need to do some advertising to get more customers and access a larger segment of the general population.

Advertising, however, can be expensive.  For example, television advertising is fairly expensive, but it also reaches a decent sized crowd.  However, the cost of the advertising air time isn’t the only cost involved here; you also need to pay money to have a commercial made, and honestly, if you’re not going to have a commercial made professionally, it may end up being more a joke than something that makes people want to come to your business and spend their hard-earned money.  You can, instead, purchase ad space from a radio station.  However, although radio technically reaches a lot of people in a week, it’s arguable how many people are actually listening, actively, to their radio, versus how many people are running their radio just to have some background noise to cover up the sounds of people driving around them.  Of course, magazine and newspaper ads are the cheapest ads available of what is often called ‘old media’, but they come with a noted drawback.  Namely, that magazines and newspapers are a dying media.  They lose market share daily as a viable means of communication.

However, there is an option that is almost perfect for anyone needing to advertise but not having an immense budget with which to do so.  Social media is an amazing tool for reaching out to people who aren’t often reached by those other methods.  With a social media presence, you can run your own pr.  For example, you can use your social media pages to get people to come into your store by running promotions like sales or special deals, limited offers and the like.  The more people who see your social media pages and come to your store, the more friends they’ll bring in, the larger your budget for advertising grows, and the more advertising space you can get a hold of, and the cycle continues.  That’s how once small companies became international conglomerates.

So, if you’re looking for a quick and fairly cost-effective way to make a profit, you should really consider social media management, running your own social media sites, or having a public relations firm you trust do it for you.  You won’t regret the choice to bring in more people and make more money.


401k Audits to Protect Your Employees’ Futures

For most private firms, the 401k has come to replace the pension, which is now, at least in the private sector, considered something of an archaic principle.  Pensions had their advantages; the promise of a lifetime of payment of a portion of the salary at time of retiring (though the actual portion was determined by how long someone worked there), for as long as you were alive, and, in some cases, allowances made for funeral expenses and the like.

Today, however, the 401k is the prevailing retirement plan for the private corporation looking to help its employees manage their later years on this Earth.  A 401k allows the employees to put a portion of their weekly or monthly income into an investment account before that money is acted on by taxes.  Oftentimes, the company will help match their employee’s contributions, to the tune of a certain amount of money or to a certain percentage of their income.  A great benefit that the 401k has is that, until the money is withdrawn from the 401k account, it remains free from taxes, as does the interest it earns.  Another benefit is that, unlike some pensions, the 401k can be transferred to the executor of your will or to a family member at your discretion and direction.  Another fantastic benefit is that you can manage which of the investment options you want to utilize; many 401k’s are made up of investment opportunities in things like guaranteed insurance plans, stocks, bonds, and the like.

With all the money that is going into these accounts, at some point, it would stand to reason that the retirement plan should be monitored.  According to law, at the point that the 401k becomes ‘large’, meaning that it has one-hundred or more participants, it has to be audited annually in accordance with IRS regulations.  These 401ks for businesses, at this point, must be audited by a professional CPA.

A CPA is a Certified Public Accountant, and they’re extremely well versed in tax rules and regulations as well as accounting (as the name would suggest).  This makes them the perfect candidate to perform a 401k audit, in order to ensure that the plans are in compliance with regulations, and that they’re legitimate.

When performing an audit of a 401k for a business, the Certified Public Accountant will be looking at a few things.  To begin with, they’ll be checking to see that everyone in the company has equal access to the retirement plan, even if people decide to make the conscious choice not to take advantage of it. The Certified Public Accountant will also be ensuring that the money being taken out of paychecks and transferred into the 401k is being transferred in a timely manner, which may not seem all that important to some, but you must keep in mind that this money is going to be earning interest when it’s been deposited, as well as various other dividends, so any delay in transferring the money to appropriate accounts can result in people losing out on money.

However, perhaps the most important thing that the Certified Public Accountant performing this audit will look into is whether or not the retirement account is honestly portrayed.  This is extremely important, for a lot of reasons, but mostly because this is an investment that the employees will be looking to ensure that they have a future once they stop working.  They’re planning their entire future around the solvency and the fiscal reality of this account, or at least planning a fair portion of it around the idea that this money will be there, and it is important that they have information, each year, about the current standing of the account.  It’s even more important that the information on the account is from an independent group, one that can be trusted by all involved to give a fair and honest assessment based on the information available.

It’s important to the employees that they have a future, even after they leave a company, and it is important to the employers that they provide their employees a competitive package that will allow them to plan for their retirement.  Because of this, it is also important that the information provided to these employees is accurate, and that they can depend on it.  Because of this, it is important that you audit annually, and that, even more importantly, the auditor is a Certified Public Accountant who is both well-experienced and well trusted in corporate 401k auditing.  Good luck choosing your auditor, and good luck with your retirement fund!


Invisalign Is Inconspicuous Orthodontics

The human race has been thinking about and trying to come up with ways to straighten their teeth for a very long time. In fact, there is evidence that even ancient Egyptians made efforts to align their teeth with metal bands around the bases of their teeth. Archeological examinations of mummified remains have found this many times and the funny thing is that not much changed over the course of thousands of years in terms of the methods used. There were always theories and crude methods used to try to correct people’s bites but viable methods to actually straighten teeth did not exist until some very important advances were made.

Until dental adhesive was perfected and began being used in the 70s, orthodontists fashioned stainless steel bands around the base of their patients teeth that had brackets attached to the front of them with which to attach metal bands between (kind of like ancient Egyptians). Often, at the end of the braces treatment, although the patients teeth were straight, the metal bands often left cavities behind that had to be filled in. Orthodontics were not near as advanced even 40 years ago as they are now, and before that not much had changed for a very long time. There was a lot that needed to be learned and trial and error was about the only method with which to use to find out what needed to be known in order to make progress.

Technology has advanced a lot within the last only 10 or 15 years, so much so that there are ways to straighten out teeth that do not even require brackets of any kind. A method called Invisalign, was introduced to the world in the year 2000 and quickly became a very popular way for people. mostly adults, to align their teeth so they could feel better about them. 3-D printing and digital computer-generated imaging technologies are used to create a series of clear, plastic ‘aligners’ that form to the patients teeth that they wear in accordance with the schedule their orthodontist lays out for them. Each aligner typically only needs to be worn for two to three weeks and in most cases, somewhere between eight and twelve aligners are required to shift teeth into place.

Invisalign was an amazing advent that provided discreet teeth straightening possibilities that never existed before. Unfortunately though, not everyone is considered an ideal candidate for this method for several reasons and only a dentist or orthodontist can really make this determination. The important thing is that no orthodontist is going to perform any procedure on a patient that is not going to get them results that they and their patient can be happy with. An orthodontist should be seen as an artist and when they are considering a treatment option that they don’t think will produce an end result that they will be proud of and want to be put on display, they are not going to recommend it to their patient.

Traditional braces are considered the most economical and effective teeth straightening method available and this has been the case since even before self-litigating brackets were available for commercial use after dental adhesive began being used to glue them onto the front of patients teeth in the 1970s. Soon after stainless steel became the clear orthodontic choice in the 1950s when bands were being applied around individual teeth, designs and patents for brackets made out of ceramic and plastic began making their way into the orthodontic field. Many brackets designs were just waiting for the dental adhesive to be perfected before they could reach their full potential and once the adhesive was ready, so were the brackets.

Clear braces are a popular choice for people who want or need to correct their teeth but do not like the idea of having the same conspicuous stainless steel in their mouth as children do when they have braces. Brackets that are made out of clear plastic are a little more difficult to detect than metal and they are capable of delivering the same results that stainless steel brackets are. They are not as strong though, and if they are not cared for properly they can require more trips to the orthodontist for maintenance and in effect, cost the patient more money. There are at least several factors to take into consideration with every teeth straightening method available and anyone who is looking into the matter should talk with a professional. Orthodontists have years of training and experience to be able to deliver results that they and their patients will be happy with for years to come.

 


Improving Your Web Design Takes Some Considerations

As it says in the title, when you are thinking about designing a website, there are many considerations that you have to take in and work through in order to ensure yourself that you won’t end up with a website that is sub par or hard to work with for a user. It’s important that your website looks good, sure – but it’s so much more important that is functions well enough and intuitive enough to encourage any visitor coming into your website to actually stick around. When you have frequent visitors that come to your website enough times, and stay long enough to recommend your website to other potential visitors – for whatever reason you need that for, like for a business you are running or a blog you are writing – you want more visitors. One of the best things you can do for yourself is to hire a web developer – but you can read some of the following guidelines so that you know a little more about the process:web developer

1. When it comes to looks, your website has to look organized and clean of clutter. It’s frustrating and annoying for customers to come to your website when there are a bunch of pop-ups, banners and links everywhere that make it that much harder for them to access the pages where they want to access information In essence, customers do not want to waste time and lag through their search in your website, so it’s vital that you make your website to be manageable and accessible. Make your website easy to manage and maneuver around, and keep the all of the pop up elements at a minimum (at best, make sure they don’t exist). Make sure your colors aren’t too bright or garish, and that they don’t clash together. The more simple it is, the more professional it looks.

2. Look up other website designs for inspiration for your own website if you want some visual cues. Use them as role models visual inspiration that you can keep notes on. Print out pictures of these websites to show your designer. Ask yourself: what is it that you like about those websites? What is their font, or the way they design their links, or the way they have a layout with tabs, or the colors they use? Keep these questions in mind when you are researching other website designs, and with enough of your own personal research, you can then make up more original ideas of your own. You can even use these websites as a checklist to make sure that you aren’t going too far with your own.

3. When viewers are looking at your website, they are using a visual hierarchy to access information. This is influenced by our language and use of attention span in America. Readers will look at everything in the top left corner of the screen first, then proceed to the right and then go downward. So essentially, it’s a good idea to put your logo on the top left corner, which is something you will want your customers to remember so that they will continue to hover back to your website, which will help them remember what to look for when they need your services again. Otherwise, it’s a good idea to put your links on your page right under your logo, or to the right of it, which will aid your customer into going to the page that they want to land on quickly. Most visitors will not stick around to read everything. They just want to go to the page that they need and then continue on their day. You should never make access to information difficult for them, which means you put your least useful information on the bottom of the page.

4. When you are thinking about design, you need to make sure that everything is easy to read, regardless of whatever you choose to use in your website. It’s a rule that you should never break. You want your customer to access your website with little effort. Choose simpler fonts so that they can read through your website quicker, since that’s all they want to do. You also need good contrast to make them easily visible. Black on white, white on black, or black on some soft yellow will work best. If something is too bright, or if you have some crazy combination like red and green then you will do nothing except irritate your customers. There are a lot more details that go into this, so be sure to talk to your web designer for more information.

5. Last but not least, there is responsive web design, where your website becomes adaptable to the mobile user when they access your website through their mobile device. Your website developer will know more about this, but when all is done and good, you will thank them for all that they have helped you with!


Don’t Know What an Alternative Investment Is? Then Read Here

What is the difference between traditional investments and alternative investments?  Traditional investments are usually counted as assets, like cash, stocks and bonds. But alternative investments are an option for super wealthy investors that are interested the in unique perks that are offered by them, which is something they won’t find in traditional investments like mutual funds.  Alternative investments are complex in their nature, and are covered by limited federal regulations. There are many different types of alternative investments, like hedge funds, commodities, managed futures, derivatives contracts and real estate. When you compare them to exchange-transfer funds and mutual funds, it’s harder to invest in an alternative investment because you would need a larger amount of money to invest in them, and it’s harder to predict how they are going to turn out for you.alternative investing

Many wealthy investors are drawn to alternative investments due to the fact that there is less federal regulation, though this is a drawback for other investors, too. Alternative investments are not required to publish records of their financial activity, nor do they have to prove it to be  verifiable. Because of this, alternative investments cannot advertise their activity to other investors, mainly because their returns are not correlated like they are in traditional assets, such as stocks. When you have a large institutional investment, like pensions and endowments, investors will usually put a large portion of those funds into an alternative fund like a hedge fund in order to take on more opportunities to make a profit.

While smaller investors may not be able to make a secure investment into an alternative investment due to their larger minimum investment, there are still options for them like real estate investments and other investments in commodities such as precious metals and jewels, which is something that is more accessible for smaller investors. Because it’s difficult to calculate their value, it becomes difficult to define what an alternative investment is. The sole reason why they are attractive is because of their ability to make a profit even when the current economic environment is doing poorly. They are complex and hard to understand and keep up with, which is why many accounting services are needed to take care of them.

A good certified public accountant will understand that alternative investments are highly variable, and will work very hard to calculate an accurate value for the investment being in made in financial records and statements. An alternative investment can be anything from a collective trust fund to real estate to hedge funds to private equity funds and others. Usually, an accounting firm is hired to maintain financial records that are in relation to the alternative investments, and because of lack of federal and state regulations, there is a lot more room for flexible and creative investment strategies.

An accountant will have to report alternative investments to the IRS in order to avoid any potential tax issues, and because of their complexity, it can be very difficult to keep track of all financial activity going on in the alternative investment. When you hire an accountant, he or she should have the experience and training to be able to do this, because of all the complexities. A good accountant will know what he or she is talking about, and be able to advise you well enough on what to do with your money. A good CPA will already have experience working on handling alternative investments, so cynical when hiring one – your money is at risk in these kinds of situations.

Real estate and commodities are among the more commonly known methods of alternative investments in the public, and they are not too difficult to understand. When it comes to buying property or gold and diamonds, you buy it with the expectation that value is going to increase for it later on so you sell it. These are far easier to work with than trying to work with something like a hedge fund or trying to determine the value of a piece of art and reporting that value to financial regulatory institutions. The accountant will then have to advise you before making a purchase on a piece of art, to see if it’s really worth the value that you understand it for.

If you are ready for the potential costs and risks, then putting money into an alternative investment is a great way to build up your investment portfolio. It’s best to hire a CPA that is specialized in alternative investments when you start, so you can abide by their professional advice on how to handle alternative investments, since everything can really go belly up in these types of economic conditions.